Prescient AI replaces guesswork with clarity. Our marketing mix model shows you precisely which channels drive revenue — so you can reallocate spend and grow faster.
Trusted by growth teams at
Capabilities
Built for marketers who demand precision
Halo effects
Measure direct and halo impact
See the full picture — not just direct conversions, but the halo effect each channel has on the rest of your marketing mix.
Optimization
Budget optimization
Get scenario-modeled recommendations on how to reallocate your budget across channels to maximize ROAS and hit your growth targets.
Forecasting
Predictive modeling
Model future outcomes before you spend. Simulate budget shifts and see projected revenue impact in real time.
Diminishing returns
Saturation curves
Know exactly when each channel hits diminishing returns so you can shift spend before wasting a dollar.
Always current
Models update daily
Your models retrain every day with the latest spend and revenue data — so recommendations always reflect what's happening now, not last quarter.
How it works
Connect your channels in 15 minutes
Click to connect your ad platforms, analytics, and revenue sources. Secure ETL pipelines pull your data together automatically — no CSV uploads, no engineering tickets.
Models trained on your data, updated daily
Your brand's historical data trains models unique to your business — across channel, tactic, and campaign levels. Insights refresh daily, not quarterly.
Forecast scenarios, optimize with confidence
Simulate budget changes across campaigns using saturation curves and confidence-backed forecasting. See the projected impact before you shift a dollar.
Testimonials
Trusted by growth teams who demand results
"With Prescient's guidance, we implemented MMM to explore and expand into new TOF channels, including podcasts. The daily insights at the campaign level gave us confidence to scale effectively and achieve measurable growth."
"There is no other tool out there that can help me validate TV."
"We are using Prescient as THE source of truth for BF/CM."
"Our founder was blown away when I walked him through the platform… It's amazing. So so useful."
"The support we get from Prescient goes above and beyond. They're not only a resource but a strategic partner who genuinely cares about our success, helping us integrate MMM insights into our workflow smoothly."
"We trust Prescient implicitly with our media strategy. Their insights into measurement and optimization are invaluable, and their dedication to learning our business ensures that every recommendation helps us scale effectively at the top of the funnel."
See exactly where your budget drives the most revenue. Book a 30-minute demo and get a custom analysis of your media mix.
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