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Recent Thoughts.
We built something new (and here’s why it matters for your marketing)
We’re excited to share our completely new forecasting and optimization model that we built from scratch.
How your bottom of funnel is driven by your top of funnel
The truth is that your bottom of funnel success depends entirely on having a healthy, well-funded top of funnel.
Why open-source models fall short for next-generation MMM
In 2019, we thoroughly evaluated available open-source MMM solutions, and determined they wouldn’t suffice for what we intended to deliver for marketers.
Navigate Meta’s health & wellness tracking changes with MMM
With Meta’s upcoming changes to data and conversion event tracking for health and wellness brands, it’s more crucial than ever to leverage non pixel-based solutions for measurement and optimization; namely … Continued