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| CHANNELS | SPEND | MMM PAID REVENUE | MMM PAID ROAS | MMM PAID NEW CUSTOMERS | MMM PAID CAC | CHANNEL REVENUE | CHANNEL ROAS | IMPRESSIONS | CPM | CLICKS | MMM PAID BASE REVENUE | MMM HALO REVENUE |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total | $576,400 | $4,200,000 | 7.29 | 28,400 | $20.30 | $2,087,800 | 3.62 | 280,900,000 | $2.05 | 4,880,000 | $2,427,000 | $1,773,000 |
 Meta Ads | $182,000 | $1,360,000 | 7.47 | 8,600 | $21.16 | $712,000 | 3.91 | 89,400,000 | $2.04 | 1,968,000 | $782,000 | $578,000 |
 Google Ads | $124,000 | $1,152,000 | 9.29 | 4,200 | $29.52 | $700,000 | 5.65 | 42,000,000 | $2.95 | 630,000 | $921,000 | $231,000 |
| TikTok GMV Max | $96,000 | $625,000 | 6.51 | 5,300 | $18.11 | $134,000 | 1.40 | 56,200,000 | $1.71 | 893,000 | $0 | $625,000 |
| TikTok Ads | $68,000 | $402,000 | 5.91 | 3,700 | $18.38 | $130,000 | 1.91 | 50,000,000 | $1.36 | 725,000 | $181,000 | $221,000 |
| YouTube Ads | $50,000 | $431,000 | 8.62 | 2,800 | $17.86 | $156,000 | 3.12 | 24,100,000 | $2.07 | 380,000 | $310,000 | $121,000 |
 Axon | $36,000 | $165,000 | 4.58 | 2,500 | $14.40 | $181,500 | 5.04 | 12,200,000 | $2.95 | 152,000 | $165,000 | $0 |
| Amazon Ads | $20,400 | $65,000 | 3.19 | 1,300 | $15.69 | $74,300 | 3.64 | 7,000,000 | $2.91 | 132,000 | $68,000 | $0 |
| Channels / Campaigns | No Change Daily Spend | No Change 28 Days | MMM Paid Revenue | MMM Paid ROAS | ||
|---|---|---|---|---|---|---|
|
Meta Ads
| $6,500 | $182,000 | $1,360,000 | 7.47 | ||
| Meta Ads Brand Test #489 | $2,800 | $78,400 | $585,000 | 7.46 | ||
| Meta Ads Awareness #289 | $1,950 | $54,600 | $409,000 | 7.49 | ||
| Meta Ads Dynamic #882 | $1,750 | $49,000 | $366,000 | 7.47 | ||
|
Google Ads
| $4,429 | $124,000 | $1,152,000 | 9.29 | ||
| Google Ads Search #301 | $2,300 | $64,400 | $598,000 | 9.28 | ||
| Google Ads Shopping #155 | $1,400 | $39,200 | $364,000 | 9.29 | ||
| Google Ads Display #072 | $729 | $20,400 | $190,000 | 9.31 | ||
| TikTok GMV Max | $3,429 | $96,000 | $625,000 | 6.51 | ||
| TikTok GMV Max #001 | $2,000 | $56,000 | $365,000 | 6.52 | ||
| TikTok GMV Max #002 | $1,429 | $40,000 | $260,000 | 6.50 | ||
| TikTok Ads | $2,429 | $68,000 | $402,000 | 5.91 | ||
| TikTok Brand Test #774 | $1,400 | $39,200 | $232,000 | 5.92 | ||
| TikTok Awareness #512 | $1,029 | $28,800 | $170,000 | 5.90 | ||
| YouTube Ads | $1,786 | $50,000 | $431,000 | 8.62 | ||
| YouTube Brand #401 | $1,000 | $28,000 | $242,000 | 8.64 | ||
| YouTube Prospecting #225 | $786 | $22,000 | $189,000 | 8.59 | ||
|
Axon
| $1,286 | $36,000 | $165,000 | 4.58 | ||
| Axon Campaign #101 | $786 | $22,000 | $101,000 | 4.59 | ||
| Axon Campaign #202 | $500 | $14,000 | $64,000 | 4.57 | ||
| Amazon Ads | $729 | $20,400 | $65,000 | 3.19 | ||
| Amazon Sponsored #001 | $429 | $12,000 | $38,000 | 3.17 | ||
| Amazon Display #002 | $300 | $8,400 | $27,000 | 3.21 |