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Dig into more about MMMs and machine learning.
Deepen your understanding of marketing mix modeling, its history and context, and using our MMM to achieve your unique goals from our team of industry experts.
What is AI In Marketing and How does it Work
Understanding predictive analytics
Library:
January 5, 2024
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
January 4, 2024
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
January 2, 2024
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
December 31, 2023
The current common solution involves using attribution models, like multi-touch attribution.
December 29, 2023
There are several disadvantages to attribution. Here’s what you need to know about them.
December 28, 2023
The main problem with attribution is the difficulty in accurately assigning credit to the right touchpoints.
December 26, 2023
We have a strong opinion about this one. This is the best model and why we think it’s the best one.
December 25, 2023
Marketers track attribution using specialized tools and platforms that collect data on customer interactions.
December 21, 2023
Marketing attribution is calculated across various measurement platforms by using various models we explain here.