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Dig into more about MMMs and machine learning.

Deepen your understanding of marketing mix modeling, its history and context, and using our MMM to achieve your unique goals from our team of industry experts.

What is AI In Marketing and How does it Work

Understanding predictive analytics

Library:

What Is the AI-Driven Attribution Model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What Type of Model Is Machine Learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What Is Google’s Attribution Model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
What Is the Current Common Solution to the Advertising Attribution Problem?
The current common solution involves using attribution models, like multi-touch attribution.
What Are the Disadvantages of Attribution?
There are several disadvantages to attribution. Here’s what you need to know about them.
What Is the Problem with Attribution?
The main problem with attribution is the difficulty in accurately assigning credit to the right touchpoints.
What Is the Best Attribution Model?
We have a strong opinion about this one. This is the best model and why we think it’s the best one.
How Do Marketers Track Attribution?
Marketers track attribution using specialized tools and platforms that collect data on customer interactions.
How Is Marketing Attribution Calculated?
Marketing attribution is calculated across various measurement platforms by using various models we explain here.

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