The Forward

Analysis, benchmarks, and practical guidance on marketing measurement and budget optimization for growth teams.

How to select a commerce media network partner
Latest Sep 9, 2026

How to select a commerce media network partner

Learn how to evaluate and select the right commerce media network partner, from first-party data quality to measurement transparency and tech integration.

Linnea Zielinski Linnea Zielinski
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What marketers need to understand about walled gardens
Sep 9, 2026 · Marketing Measurement

What marketers need to understand about walled gardens

Linnea Zielinski

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What is Global Privacy Control (GPC), and what does it mean for your business?
Sep 8, 2026 · Marketing Measurement

What is Global Privacy Control (GPC), and what does it mean for your business?

Linnea Zielinski

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A guide to choosing the types of marketing tactics that work
Sep 8, 2026 · Strategy

A guide to choosing the types of marketing tactics that work

Linnea Zielinski

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Modern marketers need to be doing marketing scenario planning
Sep 7, 2026 · Strategy

Modern marketers need to be doing marketing scenario planning

Linnea Zielinski

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What retail media attribution measures and what it misses
Sep 7, 2026 · Marketing Measurement

What retail media attribution measures and what it misses

Linnea Zielinski

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Commerce media is promising, but its measurement lags behind
Sep 4, 2026 · Marketing Measurement

Commerce media is promising, but its measurement lags behind

Linnea Zielinski

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A practical guide to omnichannel measurement for multi-channel brands
Sep 4, 2026 · Marketing Measurement

A practical guide to omnichannel measurement for multi-channel brands

Linnea Zielinski

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What marketers need to know about Connecticut privacy laws (CTDPA)
Sep 3, 2026 · Marketing Measurement

What marketers need to know about Connecticut privacy laws (CTDPA)

Linnea Zielinski

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Why halo effects matter even more for subscription businesses
Sep 3, 2026 · POV

Why halo effects matter even more for subscription businesses

Linnea Zielinski

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How to develop a marketing strategy that actually drives results
Sep 2, 2026 · Strategy

How to develop a marketing strategy that actually drives results

Linnea Zielinski

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Why don't holdout test results hold up over time?
Sep 2, 2026 · Marketing Measurement

Why don't holdout test results hold up over time?

Linnea Zielinski

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How closed loop attribution connects your marketing spend to real revenue
Sep 1, 2026 · Marketing Measurement

How closed loop attribution connects your marketing spend to real revenue

Linnea Zielinski

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