Tracking pixels have been workhorses of digital marketing measurement for decades, but their golden age is ending. Here’s what you need to know about them.

In the world of digital marketing, privacy changes are like sudden weather shifts during a mountain climb. The path you’ve been following suddenly becomes obscured, familiar landmarks disappear in the … Continued

There is also evidence that top-quartile brands have been figuring out YouTube channel while driving greater efficiency and incremental growth.

Since the release of AppLovin MMM benchmarks – part I, interest in the new channel has only intensified. Which is why I’m excited to release the second installment from Prescient’s … Continued

With Meta’s upcoming changes to data and conversion event tracking for health and wellness brands, it’s more crucial than ever to leverage non pixel-based solutions for measurement and optimization; namely … Continued

There’s a lot of hype around AppLovin in eCommerce. But still, tangible numbers have been hard to come by. At least until now. Below is the first part of an … Continued

Measuring your marketing impact or deciding where your dollars are best spent should never feel like sticking your finger in the wind. You should also never have to question whether … Continued

Everyone here at Prescient AI is a constant student. Yes, our team built our MMM from scratch and we’re all deeply familiar with its nuances and capabilities (and we’re also … Continued

In this expert guide, Celina Wong, CEO at Data Culture and former Head of Data for TULA Skincare, walks us through how adding an MMM to your marketing stack can accelerate your growth stage.