Prescient AI
The Forward
Forward-looking analysis and practical guidance for growth and marketing teams.
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May 21, 2026 · Strategy
New York Privacy Act: What marketers need to know before it passes
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May 20, 2026 · Marketing Measurement
What cross-device attribution is and why it matters
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May 20, 2026 · Marketing Measurement
First-party vs. third-party cookies: What every marketer needs to know
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May 19, 2026 · Strategy
What is a data clean room? A marketer's guide
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May 18, 2026 · Marketing Measurement
The biggest challenges of omnichannel marketing (and how brands are solving them)
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May 15, 2026 · Strategy
How to measure Meta effectively (Ads Manager doesn't tell the whole story)
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May 15, 2026 · Marketing Measurement
Pixels vs. cookies: What they are, how they differ, and what's changing
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May 14, 2026 · Marketing Measurement
What promotion effectiveness really measures and common pitfalls
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May 13, 2026 · Strategy
Benefits of omnichannel marketing
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May 13, 2026 · Strategy
BFCM marketing: How to run your best season and actually know why it worked
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May 12, 2026 · Marketing Measurement
A practical guide to the best MMM tools for e-commerce brands
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May 12, 2026 · Strategy
Key differences brands need to know about omnichannel vs. multichannel marketing
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