The Forward

Analysis, benchmarks, and practical guidance on marketing measurement and budget optimization for growth teams.

The Florida Digital Bill of Rights and what it means for your marketing data
Latest Sep 23, 2026

The Florida Digital Bill of Rights and what it means for your marketing data

Florida's Digital Bill of Rights sets new rules for personal data, targeted advertising, and consumer consent. Here's what it means for marketing measurement.

Linnea Zielinski Linnea Zielinski
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How to measure effectiveness of awareness campaign performance
Sep 22, 2026 · Marketing Measurement

How to measure effectiveness of awareness campaign performance

Linnea Zielinski

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How retargeting pixels work and what they can't tell you
Sep 22, 2026 · Marketing Measurement

How retargeting pixels work and what they can't tell you

Linnea Zielinski

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What through-channel marketing is, how it works, and how to measure it
Sep 21, 2026 · Strategy

What through-channel marketing is, how it works, and how to measure it

Linnea Zielinski

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What counts as valuable consideration in marketing (and when it means you're selling data)
Sep 21, 2026 · Marketing Measurement

What counts as valuable consideration in marketing (and when it means you're selling data)

Linnea Zielinski

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What purchase-based targeting is, and what it can't tell you on its own
Sep 18, 2026 · Strategy

What purchase-based targeting is, and what it can't tell you on its own

Linnea Zielinski

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How full path attribution model works and when it's worth using
Sep 17, 2026 · Marketing Measurement

How full path attribution model works and when it's worth using

Linnea Zielinski

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Why marketers need to understand the Texas Data Privacy and Security Act
Sep 17, 2026 · Marketing Measurement

Why marketers need to understand the Texas Data Privacy and Security Act

Linnea Zielinski

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How a W-shaped attribution model works and when to use it
Sep 16, 2026 · Marketing Measurement

How a W-shaped attribution model works and when to use it

Linnea Zielinski

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What is closed-loop marketing, and what does it miss?
Sep 16, 2026 · Marketing Measurement

What is closed-loop marketing, and what does it miss?

Linnea Zielinski

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The problem with slicing revenue like a pie chart, and how our model fixes it
Sep 15, 2026 · Marketing Measurement

The problem with slicing revenue like a pie chart, and how our model fixes it

Linnea Zielinski

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What is marginal ROI (mROI) and why doesn't it always decline?
Sep 15, 2026 · Marketing Measurement

What is marginal ROI (mROI) and why doesn't it always decline?

Linnea Zielinski

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How demand side platforms (DSPs) fit into your media buying stack
Sep 14, 2026 · Strategy

How demand side platforms (DSPs) fit into your media buying stack

Linnea Zielinski

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