Prescient AI
The Forward
Forward-looking analysis and practical guidance for growth and marketing teams.
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Jun 16, 2026 · Strategy
How to allocate budget for digital marketing
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Jun 16, 2026 · Strategy
When consumer behavior shifts, does your measurement shift with it?
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Jun 15, 2026 · Strategy
What are TV upfronts? A marketer's guide to buying TV advertising
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Jun 12, 2026 · Marketing Measurement
How to measure the success of a marketing campaign
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Jun 11, 2026 · Marketing Measurement
How to identify high-impact budget changes in the Prescient platform
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Jun 11, 2026 · Strategy
The modern marketer's guide to lifecycle marketing
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Jun 10, 2026 · Incrementality
How are incrementality experiments different from A/B experiments?
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Jun 10, 2026 · Strategy
When to act on an optimizer recommendation vs. when to wait
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Jun 9, 2026 · Strategy
A guide to digital media planning for modern marketers
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Jun 9, 2026 · Strategy
How to assess your risk tolerance for big swings
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Jun 8, 2026 · POV
How to read a confidence score (and what low confidence is telling you)
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Jun 8, 2026 · Marketing Measurement
Modern marketing mix modeling (MMM): What it is and why it matters
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