The Forward
Analysis, benchmarks, and practical guidance on marketing measurement and budget optimization for growth teams.
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Nov 3, 2026 · Strategy
How to set up a marketing plan that separates prospecting from retargeting
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Nov 2, 2026 · Strategy
How to build an influencer marketing strategy
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Nov 2, 2026 · Marketing Measurement
Why multi-touch attribution undercounts your audio ads
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Oct 30, 2026 · Strategy
What branded search campaigns really do and how to measure them
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Oct 30, 2026 · Marketing Measurement
Why can you trust Prescient's MMM results?
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Oct 29, 2026 · Marketing Measurement
How earned media value (EMV) misleads marketers and what to track instead
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Oct 29, 2026 · Marketing Measurement
How to attribute sales to audio advertising campaigns
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Oct 28, 2026 · Strategy
Competitors bidding on your brand name: What it costs you and how to respond
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Oct 28, 2026 · Marketing Measurement
Why does MMM need variation in marketing spend to work?
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Oct 27, 2026 · Strategy
Cross-channel optimization: How to make your marketing channels work as one system
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Oct 27, 2026 · Marketing Measurement
How does MMM measure halo effects across sales channels?
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Oct 26, 2026 · Strategy
What marketers need to know about audio advertising before they buy
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