Your performance marketing campaigns show strong ROAS across Google Ads, Meta, and TikTok. Your dashboard proves every channel is hitting efficiency targets. But when you walk into the quarterly business … Continued

A basketball team signs a superstar center who averages 25 points per game. The front office celebrates the scoring boost, but something unexpected happens: the point guard’s assists jump by … Continued

Imagine you’re getting to know someone new. They might tell you directly: “I love hiking and I’m vegetarian.” That’s them volunteering information. Or you might notice they always order salads … Continued

Marketing efficiency ratio (MER) attempts to capture your entire marketing ecosystem. The simplicity is appealing, but does it provide meaningful guidance?

When most marketers look at their campaign dashboards, they see dozens of different metrics competing for attention. Click-through rates, conversion rates, cost per acquisition, return on ad spend. Each number … Continued

Remember when you could just ask someone their favorite color and trust they’d tell you the truth? Marketing wishes it were that simple. The shift from eavesdropping on digital breadcrumbs … Continued

Two marketing teams are looking at the same campaign results. The first team sees a 30% increase in branded search and celebrates. The second team asks a harder question: how … Continued

Your neighborhood coffee shop remembers your usual order, knows you skip the whipped cream, and recognizes when you haven’t stopped by in a while. The chain across the street treats … Continued

Imagine you own a restaurant in a busy downtown district. You launch a major promotional campaign in early December, billboards, social media ads, email blasts, the works. Sales spike dramatically … Continued