The Forward

Analysis, benchmarks, and practical guidance on marketing measurement and budget optimization for growth teams.

What is campaign management software (and what can't it do alone)?
Latest Aug 13, 2026

What is campaign management software (and what can't it do alone)?

Campaign management software helps marketing teams launch and organize campaigns, but most tools stop short of measuring performance or forecasting what's next.

Linnea Zielinski Linnea Zielinski
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See exactly what your model sees: Introducing Model Center
Aug 13, 2026 · Announcements

See exactly what your model sees: Introducing Model Center

Linnea Zielinski

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Map your own data on your schedule with the Data Center
Aug 12, 2026 · Announcements

Map your own data on your schedule with the Data Center

Linnea Zielinski

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8 ways to improve marketing efficiency (that go beyond automation)
Aug 12, 2026 · Strategy

8 ways to improve marketing efficiency (that go beyond automation)

Linnea Zielinski

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One plan, not two: Introducing Media Forecaster
Aug 11, 2026 · Announcements

One plan, not two: Introducing Media Forecaster

Linnea Zielinski

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What predictive modeling in marketing can (and can't) tell you
Aug 11, 2026 · Marketing Measurement

What predictive modeling in marketing can (and can't) tell you

Linnea Zielinski

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Ask your model anything in the new AI Action Center
Aug 10, 2026 · Marketing Measurement

Ask your model anything in the new AI Action Center

Linnea Zielinski

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Marketing efficiency vs. effectiveness: Why chasing one can cost you the other
Aug 10, 2026 · Strategy

Marketing efficiency vs. effectiveness: Why chasing one can cost you the other

Linnea Zielinski

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Introducing Horizons 2026: Six updates built around one idea
Aug 7, 2026 · Announcements

Introducing Horizons 2026: Six updates built around one idea

Linnea Zielinski

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What is a retail media network and how can marketers use them?
Aug 7, 2026 · Strategy

What is a retail media network and how can marketers use them?

Linnea Zielinski

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The real benefits of retail media networks (and what the hype leaves out)
Aug 6, 2026 · Strategy

The real benefits of retail media networks (and what the hype leaves out)

Linnea Zielinski

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Prescient AI named Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards
Aug 6, 2026 · Announcements

Prescient AI named Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards

Linnea Zielinski

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What are lookalike audiences (and how do you know they're paying off)?
Aug 5, 2026 · Strategy

What are lookalike audiences (and how do you know they're paying off)?

Linnea Zielinski

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