The Forward

Analysis, benchmarks, and practical guidance on marketing measurement and budget optimization for growth teams.

How to choose from the best audio ad targeting tools
Latest Nov 10, 2026

How to choose from the best audio ad targeting tools

Compare the best audio ad targeting tools, from Spotify and AudioGo to The Trade Desk, and learn how to measure what your audio campaigns really drive.

Linnea Zielinski Linnea Zielinski
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How to compare privacy-preserving measurement platforms
Nov 10, 2026 · Marketing Measurement

How to compare privacy-preserving measurement platforms

Linnea Zielinski

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Best practices for audio ad creative that help you make ads people remember
Nov 9, 2026 · Strategy

Best practices for audio ad creative that help you make ads people remember

Linnea Zielinski

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Can MMM distinguish organic demand from paid advertising's impact?
Nov 9, 2026 · Marketing Measurement

Can MMM distinguish organic demand from paid advertising's impact?

Linnea Zielinski

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What should you look for in an MMM platform if you need weekly budget recommendations?
Nov 6, 2026 · Marketing Measurement

What should you look for in an MMM platform if you need weekly budget recommendations?

Linnea Zielinski

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Estimating incremental lift without user-level tracking
Nov 5, 2026 · Incrementality

Estimating incremental lift without user-level tracking

Linnea Zielinski

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How do you measure Amazon advertising's incremental impact on Amazon sales?
Nov 5, 2026 · Marketing Measurement

How do you measure Amazon advertising's incremental impact on Amazon sales?

Linnea Zielinski

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Can an MMM accurately predict revenue but still misattribute which channels drove it?
Nov 4, 2026 · Marketing Measurement

Can an MMM accurately predict revenue but still misattribute which channels drove it?

Linnea Zielinski

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How to optimize audio campaigns over time
Nov 4, 2026 · Strategy

How to optimize audio campaigns over time

Linnea Zielinski

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How to set up a marketing plan that separates prospecting from retargeting
Nov 3, 2026 · Strategy

How to set up a marketing plan that separates prospecting from retargeting

Linnea Zielinski

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What Podscribe podcast attribution measures and what it misses
Nov 3, 2026 · Marketing Measurement

What Podscribe podcast attribution measures and what it misses

Linnea Zielinski

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How to build an influencer marketing strategy
Nov 2, 2026 · Strategy

How to build an influencer marketing strategy

Linnea Zielinski

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Why multi-touch attribution undercounts your audio ads
Nov 2, 2026 · Marketing Measurement

Why multi-touch attribution undercounts your audio ads

Linnea Zielinski

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