Prescient AI

The Forward

Forward-looking analysis and practical guidance for growth and marketing teams.

Weekly Subscribe

Get The Forward in your inbox.

New analysis and benchmarks, once a week. No noise.

Unsubscribe anytime. We respect your inbox.

What is match market testing, and does it work?
Latest Jun 19, 2026

What is match market testing, and does it work?

Match market testing compares a test region running a campaign to a control region that doesn't. Here's how it works, where it fails, and what to do about it.

Linnea Zielinski
Read article

All articles