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Media Mix Modeling for Ecommerce and Amazon Brands | Michael True of Prescient AI

Efficient Spend
153 subscribers
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57 views 2 months ago
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares his approach to Media Mix Modeling (MMM) and how Prescient AI is reshaping the landscape of ad spend optimization. Michael delves into the nuances of rapid onboarding, campaign-level granularity, and leveraging triangulation for effective budget allocation, while also reflecting on the evolution of MMM in response to post-iOS 14.5 privacy shifts. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Michael True is the co …...more
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Introduction

0:00

Driving 3,026% Growth in 2023 and Early Client Feedback

0:35

Network Effects in DTC and Balancing Speed to Value vs. Accuracy

1:22

Suite of Models and Role of Backtesting

3:34

Differentiation Post-iOS 14.5 and Spotify’s Influence

4:22

Pivoting to Consumer Space and Scaling Recommendations

8:19

Challenges in Measuring Complex Revenue Models and Incrementality

10:26

Evolution of Measurement Strategies and Creative Incrementality

13:41

Adapting to Complex Media Planning and Triangulation

16:23

Client Success Stories and Rapid Onboarding

23:23

Setting Expectations and Delivering Trusted Insights

28:42
Media Mix Modeling for Ecommerce and Amazon Brands | Michael True of Prescient AI
0Likes
57Views
Jan 192025
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares his approach to Media Mix Modeling (MMM) and how Prescient AI is reshaping the landscape of ad spend optimization. Michael delves into the nuances of rapid onboarding, campaign-level granularity, and leveraging triangulation for effective budget allocation, while also reflecting on the evolution of MMM in response to post-iOS 14.5 privacy shifts. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Michael True is the co-founder and CEO of Prescient AI, an innovator in Media Mix Modeling and measurement technology. With a background in machine learning and analytics from roles at IBM, Oracle, and Opera Solutions, Michael is dedicated to empowering brands with rapid, campaign-level insights to optimize their paid media strategies. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL:   / paulkovalski   CONNECT WITH MICHAEL:   / michaeljtrue   TIMESTAMPS: 00:00 - Introduction 00:35 - Driving 3,026% Growth in 2023 and Early Client Feedback 01:22 - Network Effects in DTC and Balancing Speed to Value vs. Accuracy 03:34 - Suite of Models and Role of Backtesting 04:22 - Differentiation Post-iOS 14.5 and Spotify’s Influence 08:19 - Pivoting to Consumer Space and Scaling Recommendations 10:26 - Challenges in Measuring Complex Revenue Models and Incrementality 13:41 - Evolution of Measurement Strategies and Creative Incrementality 16:23 - Adapting to Complex Media Planning and Triangulation 23:23 - Client Success Stories and Rapid Onboarding 28:42 - Setting Expectations and Delivering Trusted Insights EPISODE LINKS: https://prescientai.com/blog/ https://support.apple.com/en-us/HT212023 https://www.facebook.com/business/hel... https://hexclad.com/pages/about-us https://www.applovin.com/blog/ https://www.shopify.com/blog/roas

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Efficient Spend

153 subscribers