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Capabilities

Built for marketers who
demand precision

Halo effects

Measure direct and halo impact

See the full picture — not just direct conversions, but the halo effect each channel has on the rest of your marketing mix.

Explore halo measurement
Channels Confidence Spend MMM Paid
Revenue		 MMM Paid
ROAS		 Spend MMM Paid
Revenue
› Google Ads Google Ads
78% Med-High $301,644 $679,000 2.25
$268,000
(-$33,644)
$600,000
(-$79,000)
› Meta Ads Meta Ads
74% Med-High $75,348 $203,000 2.69
$118,000
(+$42,652)
$318,000
(+$115,000)
› Microsoft Ads Microsoft Ads
91% High $26,796 $32,000 1.19
$38,000
(+$11,204)
$45,000
(+$13,000)
› Pinterest Ads Pinterest Ads
64% Med $1,400 $4,500 3.21
$2,400
(+$1,000)
$7,700
(+$3,200)
› TikTok Ads TikTok Ads logo for dark backgrounds TikTok
61% Med $96,000 $350,000 3.65
$112,000
(+$16,000)
$408,000
(+$58,000)
› R Reddit
17% Low $10,000 $39,000 3.90
$4,800
(-$5,200)
$18,700
(-$20,300)
Total $511,188 $1,307,500 2.56 $543,200 $1,397,400

Optimization

Budget optimization

Get scenario-modeled recommendations on how to reallocate your budget across channels to maximize ROAS and hit your growth targets.

Explore optimization
$12,847,293.44
MMM Total
$11,214,508.62
Reported Total
92.14
MMM Fit
$250K $200K $150K $100K $50K Jul Sep Nov 2026 Mar May MMM Total Reported Total

Forecasting

Predictive modeling

Model future outcomes before you spend. Simulate budget shifts and see projected revenue impact in real time.

Explore predictive modeling
$0 $100K $200K $300K $400K $500K $0 $1K $2K $3K $4K $5K Daily spend Current Diminishing returns Dim. returns +$100K headroom
All time
Last 28 days
Predicted revenue

Diminishing returns

Saturation curves

Know exactly when each channel hits diminishing returns so you can shift spend before wasting a dollar.

Explore saturation curves
— — — — — — — Updated today $100,000 $75,000 $50,000 $25,000 $0 Total Amazon Ads Amazon DSP Display Criteo Retail Media Google Ads Impact Meta Ads NeonPixel

Always current

Models update daily

Your models retrain every day with the latest spend and revenue data — so recommendations always reflect what's happening now, not last quarter.

Explore daily model updates