Scaling into new channels
Understand the full potential of new or hard-to-track channels like CTV or influencers on a limited spend to prove viability before you commit to larger budgets.
See the full revenue impact of your marketing.
Your campaigns drive more revenue than platforms report. See exactly how much with the only MMM that measures halo effects at the campaign level.
What are “halo effects”?
The idea of marketing halo effects isn’t new, but we’ve productized the concept. Halo effects is a more accessible phrase we use to describe spillover effects, the advertising phenomenon in which the impact of your paid efforts extend beyond or spills over from your campaigns. But we turned this idea into a dollar-based metric that measures the value of your halo effects and built this into our platform.
Sophisticated marketers are now measuring halo effects because they capture the hidden value of your paid media spend. When someone sees your ad but doesn’t click, that impression can still drive significant revenue through other channels. This halo impact shows up as increased organic search traffic, direct site visits, branded search volume, and even Amazon sales.
Traditional attribution models miss these critical effects because they can only track direct interactions. But the reality of consumer behavior is more complex—people often need multiple touchpoints before converting, and they rarely purchase through their first point of contact with your brand. We believe that a campaign deserves credit for a sale even if your customer didn’t click and came back to you through one of these other channels because it still ultimately drove that revenue.
Prescient is the only platform that measures these marketing halo effects at the campaign level, updated daily. We capture the true impact of your marketing spend by tracking how impressions influence behavior across all your revenue streams, not just immediate conversions.
The impact you’re missing
Most platforms only show direct revenue from clicks, but your campaigns create ripple effects across channels. Measuring your brand’s halo effects is like answering the question, “If it’s not driving ad clicks, did X effort have an impact on Y outcome…?” We’ve seen that with our clients in many ways:
- Meta campaigns driving Amazon sales
- YouTube ads boosting organic traffic
- TikTok content increasing social brand awareness
- TV spots lifting branded search
- AppLovin ads driving direct traffic conversions
Without measuring halo effects, you’re likely undervaluing your top-of-funnel campaigns and missing opportunities to scale profitably. Brands that don’t track these spillover effects often pull back spend on campaigns that are actually driving significant indirect revenue.
The list above represents the halo effects we can put dollar amounts behind now. As we grow, we’re working to expand this list of interactions.
Why Prescient’s halo effects matter
We all know some people don’t click your ad when they see it. But what happens when they come back later, and how do they find you? Those are the big questions answered by halo effects.
Granular campaign-level intelligence
Most analytics tools stop at channel-level insights. We measure halo impact for individual campaigns, giving you the precision needed to optimize specific initiatives.
Future-proof measurement
No reliance on cookies or pixels means reliable data even as privacy restrictions increase. Our probabilistic approach delivers consistent insights regardless of tracking limitations.
Complete omnichannel vision
Track impact across your entire digital footprint – from your website to Amazon store and retail partners. Understand how campaigns on one platform drive sales everywhere you sell.
Immediate historical analysis
Start seeing insights from past campaigns instantly. No pixel setup or waiting period required – just connect your data sources and uncover the full impact of your marketing spend.
Optimization tools that drive growth
Use halo effect insights in our Optimizer to allocate budget more effectively across channels and campaigns. Make data-driven decisions that consider both direct and indirect revenue impact.
Seamless integration across tools
Enjoy a click-to-connect experience with a wide range of marketing tools and channels to get all of your paid media data into the platform in a flash and get on with your day. Our onboarding specialists are available if you need them.