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How do marketers use data to make budgeting decisions?

Latest Jun 24, 2026

How do marketers use data to make budgeting decisions?

Learn how marketers use data to make smarter budgeting decisions, and why you probably don’t need more data, just a more accurate source of it.

Linnea Zielinski

Linnea Zielinski

All articles

When rule-based attribution works and who needs more complex attribution

Jun 24, 2026 · Marketing Measurement

When rule-based attribution works and who needs more complex attribution

Linnea Zielinski

The best cross-channel attribution tools (and what separates them)

Jun 23, 2026 · Marketing Measurement

The best cross-channel attribution tools (and what separates them)

Linnea Zielinski

A down economy is the worst time to fly blind on measurement

Jun 23, 2026 · POV

A down economy is the worst time to fly blind on measurement

Linnea Zielinski

How to allocate marketing budget across channels

Jun 22, 2026 · Strategy

How to allocate marketing budget across channels

Linnea Zielinski

What halo effects are showing you (and why your other tools miss them)

Jun 22, 2026 · Attribution

What halo effects are showing you (and why your other tools miss them)

Linnea Zielinski

What is match market testing, and does it work?

Jun 19, 2026 · Marketing Measurement

What is match market testing, and does it work?

Linnea Zielinski

How to run a successful marketing campaign

Jun 18, 2026 · Strategy

How to run a successful marketing campaign

Linnea Zielinski

How to use company-wide forecasting to build trust before making changes

Jun 18, 2026 · Strategy

How to use company-wide forecasting to build trust before making changes

Linnea Zielinski

Understanding multi-touch attribution vs single-touch

Jun 17, 2026 · Marketing Measurement

Understanding multi-touch attribution vs single-touch

Linnea Zielinski

What is partner marketing, and how do brands get the most out of it?

Jun 17, 2026 · Strategy

What is partner marketing, and how do brands get the most out of it?

Linnea Zielinski

How to allocate budget for digital marketing

Jun 16, 2026 · Strategy

How to allocate budget for digital marketing

Linnea Zielinski

When consumer behavior shifts, does your measurement shift with it?

Jun 16, 2026 · Strategy

When consumer behavior shifts, does your measurement shift with it?

Linnea Zielinski

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