How to test smarter with marketing experimentation
Latest Jul 23, 2026

How to test smarter with marketing experimentation

Learn how to build a marketing experimentation strategy that goes beyond dashboards, covering when to test, how to prioritize, and what results really mean.

Linnea Zielinski Linnea Zielinski
Read article

All articles

What is position-based attribution, and when should you actually use it?
Jul 23, 2026 · Marketing Measurement

What is position-based attribution, and when should you actually use it?

Linnea Zielinski

Read article
What it actually takes to see performance across every channel
Jul 22, 2026 · Marketing Measurement

What it actually takes to see performance across every channel

Linnea Zielinski

Read article
Why last-click attribution punishes beauty brands' best campaigns
Jul 22, 2026 · Marketing Measurement

Why last-click attribution punishes beauty brands' best campaigns

Linnea Zielinski

Read article
How a linear attribution model works and where it falls down
Jul 21, 2026 · Marketing Measurement

How a linear attribution model works and where it falls down

Linnea Zielinski

Read article
You've likely already outgrown UTM tracking
Jul 21, 2026 · POV

You've likely already outgrown UTM tracking

Linnea Zielinski

Read article
How to get TV attribution right and measure what your ads are actually doing
Jul 20, 2026 · Marketing Measurement

How to get TV attribution right and measure what your ads are actually doing

Linnea Zielinski

Read article
You're not losing to retailers. You're just not measuring the win.
Jul 20, 2026 · POV

You're not losing to retailers. You're just not measuring the win.

Linnea Zielinski

Read article
A marketer's practical guide to integrated marketing campaigns
Jul 17, 2026 · Strategy

A marketer's practical guide to integrated marketing campaigns

Linnea Zielinski

Read article
Marketing channel analysis: what your dashboard isn't telling you
Jul 17, 2026 · Marketing Measurement

Marketing channel analysis: what your dashboard isn't telling you

Linnea Zielinski

Read article
This measurement blind spot is costing beauty brands credit for their media spend
Jul 16, 2026 · Marketing Measurement

This measurement blind spot is costing beauty brands credit for their media spend

Linnea Zielinski

Read article
How triangulation with MMM, MTA, and testing works in marketing
Jul 16, 2026 · Marketing Measurement

How triangulation with MMM, MTA, and testing works in marketing

Linnea Zielinski

Read article
A marketer's step-by-step framework for how to build an identity graph
Jul 15, 2026 · Attribution

A marketer's step-by-step framework for how to build an identity graph

Linnea Zielinski

Read article

The Halo

Exclusive insights, every week.

Subscribe to The Halo for sharper marketing thinking.

Unsubscribe anytime. We respect your inbox.