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Recent thoughts.

Law #3: How your competitors are stealing your awareness wins
Do you fall into this all too common scenario? You spend $50,000 on a brilliant brand awareness campaign. People love it. Brand recognition goes up. You feel good about building … Continued
Law #2: “Conversion-only” marketing is a death trap
Imagine trying to fill a bucket with water, but there’s no faucet. You’re frantically scooping drops from a puddle while your competitor next door has a fire hose. That’s exactly … Continued
Is YouTube an overlooked powerhouse in your marketing mix?
If you don’t measure the halo effects of YouTube campaigns, then you may be leaving your best player on the bench.  YouTube may be considered a legacy player in digital … Continued
Law #1: Your awareness campaigns are working better than you think
We see awareness spend showing up for our clients in dozens of ways—are you looking for it in the right places?
What every CMO wishes their team already knew
Hi, I’m Cody. You can read about my official title and background on our Company page, but I’m the resident nerd here at Prescient HQ. I’ve seen some marketing effects … Continued
Q4 Holiday marketing trends: Your complete planning guide
Our analysis across different industries reveals surprising trends that could reshape your approach to Q4 planning.
We built something new (and here’s why it matters for your marketing)
We’re excited to share our completely new forecasting and optimization model that we built from scratch.
Saatva CMO on going from search-only DTC to leading omnichannel brand
Saatva reveals how AI-powered marketing mix modeling (MMM) fuels their decision-making and omnichannel growth.
What are confounding variables and why do they matter in marketing?
The stakes are high: misattributed success can lead to overinvestment in underperforming channels.

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