Prescient AI
The Forward
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
May 26, 2026 · Strategy
What cross-device targeting is, how it works, and why it's getting harder
Read article
May 25, 2026 · Strategy
8 Critical omnichannel marketing best practices for modern brands
Read article
May 22, 2026 · Marketing Measurement
What is impression share? A guide for performance marketers
Read article
May 22, 2026 · Marketing Measurement
What sales uplift is, how to measure it, and why your numbers might be off
Read article
May 21, 2026 · Marketing Measurement
How to measure CTV advertising effectively
Read article
May 21, 2026 · Strategy
New York Privacy Act: What marketers need to know before it passes
Read article
May 20, 2026 · Marketing Measurement
What cross-device attribution is and why it matters
Read article
May 20, 2026 · Marketing Measurement
First-party vs. third-party cookies: What every marketer needs to know
Read article
May 19, 2026 · Strategy
What is a data clean room? A marketer's guide
Read article
May 18, 2026 · Marketing Measurement
The biggest challenges of omnichannel marketing (and how brands are solving them)
Read article
May 15, 2026 · Strategy
How to measure Meta effectively (Ads Manager doesn't tell the whole story)
Read article
May 15, 2026 · Marketing Measurement
Pixels vs. cookies: What they are, how they differ, and what's changing
Read article