Prescient AI
The Forward
Forward-looking analysis and practical guidance for growth and marketing teams.
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May 18, 2026 · Marketing Measurement
The biggest challenges of omnichannel marketing (and how brands are solving them)
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May 15, 2026 · Strategy
How to measure Meta effectively (Ads Manager doesn't tell the whole story)
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May 15, 2026 · Marketing Measurement
Pixels vs. cookies: What they are, how they differ, and what's changing
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May 14, 2026 · Marketing Measurement
What promotion effectiveness really measures and common pitfalls
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May 13, 2026 · Strategy
Benefits of omnichannel marketing
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May 13, 2026 · Strategy
BFCM marketing: How to run your best season and actually know why it worked
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May 12, 2026 · Marketing Measurement
A practical guide to the best MMM tools for e-commerce brands
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May 12, 2026 · Strategy
Key differences brands need to know about omnichannel vs. multichannel marketing
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May 11, 2026 · Marketing Measurement
What is reach in marketing?
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May 8, 2026 · Marketing Measurement
How to measure Pinterest effectively
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May 8, 2026 · Strategy
What cookieless marketing means for how you measure performance
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May 7, 2026 · POV
The branded search problem is bigger than your SERP
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