Hi, I’m Cody. You can read about my official title and background on our Company page, but I’m the resident nerd here at Prescient HQ. I’ve seen some marketing effects … Continued

Our analysis across different industries reveals surprising trends that could reshape your approach to Q4 planning.

We’re excited to share our completely new forecasting and optimization model that we built from scratch.

Saatva reveals how AI-powered marketing mix modeling (MMM) fuels their decision-making and omnichannel growth.

The stakes are high: misattributed success can lead to overinvestment in underperforming channels.

The truth is that your bottom of funnel success depends entirely on having a healthy, well-funded top of funnel.

While the concept of diminishing returns is sound, the real-world application is far more complex.

The goal is to develop a more comprehensive understanding of marketing’s true impact.

Here’s why your MMM platform should be the last thing you consider cutting when budgets get tight.