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Increase efficiency with these marketing budget allocation best practices

Latest Jun 30, 2026

Increase efficiency with these marketing budget allocation best practices

Learn marketing budget allocation best practices that go beyond generic frameworks, including how saturation assumptions and funnel data shape real results.

Linnea Zielinski

Linnea Zielinski

All articles

Is a multi-touch attribution model for TV enough?

Jun 30, 2026 · Marketing Measurement

Is a multi-touch attribution model for TV enough?

Linnea Zielinski

What is an identity graph? A marketer's guide to identity resolution

Jun 29, 2026 · Marketing Measurement

What is an identity graph? A marketer's guide to identity resolution

Linnea Zielinski

Open-source MMMs are inspectable. That doesn't make them correct.

Jun 26, 2026 · POV

Open-source MMMs are inspectable. That doesn't make them correct.

Linnea Zielinski

Multi touch attribution without cookies: What actually works (and what doesn't)

Jun 26, 2026 · Marketing Measurement

Multi touch attribution without cookies: What actually works (and what doesn't)

Linnea Zielinski

Understanding advertising budget vs. dedicated marketing budget allocation

Jun 25, 2026 · Strategy

Understanding advertising budget vs. dedicated marketing budget allocation

Linnea Zielinski

How do marketers use data to make budgeting decisions?

Jun 24, 2026 · Strategy

How do marketers use data to make budgeting decisions?

Linnea Zielinski

When rule-based attribution works and who needs more complex attribution

Jun 24, 2026 · Marketing Measurement

When rule-based attribution works and who needs more complex attribution

Linnea Zielinski

The best cross-channel attribution tools (and what separates them)

Jun 23, 2026 · Marketing Measurement

The best cross-channel attribution tools (and what separates them)

Linnea Zielinski

A down economy is the worst time to fly blind on measurement

Jun 23, 2026 · POV

A down economy is the worst time to fly blind on measurement

Linnea Zielinski

How to allocate marketing budget across channels

Jun 22, 2026 · Strategy

How to allocate marketing budget across channels

Linnea Zielinski

What halo effects are showing you (and why your other tools miss them)

Jun 22, 2026 · Attribution

What halo effects are showing you (and why your other tools miss them)

Linnea Zielinski

When everyone pulls back, the brands that hold position win

Jun 19, 2026 · POV

When everyone pulls back, the brands that hold position win

Linnea Zielinski

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