The Forward

Analysis, benchmarks, and practical guidance on marketing measurement and budget optimization for growth teams.

How to plan a multi-channel marketing campaign that actually works together
Latest Aug 20, 2026

How to plan a multi-channel marketing campaign that actually works together

A multi-channel marketing campaign only works if every channel is pulling in the same direction. Here's how to plan, sequence, and measure one that delivers.

Linnea Zielinski Linnea Zielinski
Read article

All articles

What California's data privacy law means for your marketing data
Aug 19, 2026 · Marketing Measurement

What California's data privacy law means for your marketing data

Linnea Zielinski

Read article
How to measure the impact of marketing without guessing
Aug 19, 2026 · Marketing Measurement

How to measure the impact of marketing without guessing

Linnea Zielinski

Read article
What matched market testing can (and can't) tell you about your marketing
Aug 18, 2026 · Incrementality

What matched market testing can (and can't) tell you about your marketing

Linnea Zielinski

Read article
5 Predictive analytics wins our clients got with the Prescient platform
Aug 18, 2026 · POV

5 Predictive analytics wins our clients got with the Prescient platform

Linnea Zielinski

Read article
How to make purpose driven marketing campaigns that actually drive revenue
Aug 17, 2026 · Marketing Measurement

How to make purpose driven marketing campaigns that actually drive revenue

Linnea Zielinski

Read article
See where every channel earns its budget with our new attribution
Aug 14, 2026 · Announcements

See where every channel earns its budget with our new attribution

Linnea Zielinski

Read article
What is campaign management software (and what can't it do alone)?
Aug 13, 2026 · Marketing Measurement

What is campaign management software (and what can't it do alone)?

Linnea Zielinski

Read article
See exactly what your model sees: Introducing Model Center
Aug 13, 2026 · Announcements

See exactly what your model sees: Introducing Model Center

Linnea Zielinski

Read article
Map your own data on your schedule with the Data Center
Aug 12, 2026 · Announcements

Map your own data on your schedule with the Data Center

Linnea Zielinski

Read article
8 ways to improve marketing efficiency (that go beyond automation)
Aug 12, 2026 · Strategy

8 ways to improve marketing efficiency (that go beyond automation)

Linnea Zielinski

Read article
One plan, not two: Introducing Media Forecaster
Aug 11, 2026 · Announcements

One plan, not two: Introducing Media Forecaster

Linnea Zielinski

Read article
What predictive modeling in marketing can (and can't) tell you
Aug 11, 2026 · Marketing Measurement

What predictive modeling in marketing can (and can't) tell you

Linnea Zielinski

Read article

The Halo

Exclusive insights, every week.

Subscribe to The Halo for sharper marketing thinking.

Unsubscribe anytime. We respect your inbox.