Solving brain teasers don’t appear on any marketer’s JD and, yet, here we are. You’re regularly dealing with situations like this: A customer sees your Instagram ad on Monday, clicks … Continued

Multi-channel attribution has become the go-to measurement approach for marketers who’ve outgrown last-click tracking. It promises to show how different channels work together to drive conversions, giving credit to multiple … Continued

Running ads across dozens of channels—search, social, display, email, offline, and everything in between—creates a familiar headache for modern marketers: which of these channels is actually working? Without clear media … Continued

Prime Day isn’t a dress rehearsal anymore—it’s a full-scale performance event that reveals critical insights about how brands should approach the peak holiday season. Our analysis of both July and … Continued

Your Q3 performance tanked. Facebook ROAS dropped 40%. Google campaigns struggled. Your boss wants answers, and everyone’s pointing fingers at creative fatigue or audience saturation. But what nobody mentions is … Continued

When’s the last time your windshield fogged over while driving down the street? You may have known exactly where you wanted to go, but the view ahead of you was … Continued

Your TikTok campaign ended three weeks ago, but people are still converting from it today. Your podcast sponsorship from last quarter is still driving branded searches. Your influencer collaboration from … Continued

If your MMM isn’t showing you how your YouTube campaign is boosting Amazon sales or how top-of-funnel spend lifts your Shopify conversions, it’s broken. Most marketing mix modeling (MMM) tools … Continued

You’ve been spending weeks on an elaborate YouTube campaign—filming videos, holding interviews, editing to perfection, the works. After all those weeks of effort (and the financial investment of the campaign), … Continued