Category

Prescient Perspective

7 articles in this category.

If your MMM provider started in MTA, here's what might be happening with your data

Mar 18 · Prescient Perspective

If your MMM provider started in MTA, here's what might be happening with your data

The problems with vibe-coded MMMs and what they cost you

Mar 18 · Prescient Perspective

The problems with vibe-coded MMMs and what they cost you

Prescient's branded search attribution FAQs and answers

Mar 17 · Prescient Perspective

Prescient's branded search attribution FAQs and answers

Most incrementality tests are not rigorous randomized controlled trials—here’s why

Dec 15 · Prescient Perspective

Most incrementality tests are not rigorous randomized controlled trials—here’s why

YouTube MMM benchmarks

Mar 6 · Prescient Perspective

YouTube MMM benchmarks

AppLovin MMM benchmarks – part II

Dec 16 · Prescient Perspective

AppLovin MMM benchmarks – part II

AppLovin MMM benchmarks – part I

Nov 19 · Prescient Perspective

AppLovin MMM benchmarks – part I

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