New Attribution
Attribution
See what each channel drove directly and what it lifted elsewhere, Base and Halo, on one exportable page. Compare modeled ROAS with platform-reported ROAS by channel.
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What's new in Prescient
Product updates, new integrations, and improvements to the platform. Shipped regularly.
New Integrations
Data Center
Map a new campaign into your model yourself, in one self-service screen for integrations, connectors, and mapping.
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New Forecasting
Media Forecaster
Set one goal and get a single explained plan across every model you run. It brings the Optimizer and Budget Planner into one planning home.
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New Platform
Model Center
See how your model works and how well it fits in one hub: its health, the signals feeding it, its configuration, and a Model Accuracy score from 0 to 100.
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Improved Integrations
Onboarding
A guided setup that shows only the connectors your account needs, tracks progress, and flags issues before they block your first model.
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New Platform
Prescient AI
Ask about your own numbers and get an answer grounded in your Base and Halo model. It works alongside your CSM and never invents a number.
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New Integrations
OpenAI Connector
OpenAI is now a connectable channel in Prescient AI. Add your API key today so data can start building about your OpenAI Ads performance that can be used for future forecasting.
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New advertising integrations
Prescient now supports native connectors for DoorDash Ads, Vibe Ads, and Walmart Connect, feeding retail media and delivery commerce spend into the automated ingestion pipeline daily.
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Introduced Data Patch for Historical Corrections and Gap Filling
We’ve introduced a new Data Patch capability that gives customers more control over the completeness and accuracy of their data.
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Improved Integrations
Update Amazon Ads Data Patch with Specific Instructions
We’ve improved the Amazon Ads data patch experience by embedding clear, step-by-step historical backfill instructions directly into the UI.
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Freeze & Fork: Automatic Model Protection on New Channel Connect
We're excited to release a meaningful improvement to how your model handles newly connected ad channels: Freeze & Fork. This update ensures that when you connect a new data source — whether it's a new ad platform or a Google Sheet connector — your existing model results remain completely stable ...
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New Platform
Copy any blog post to Markdown — or open it in ChatGPT, Claude, or Perplexity
Every article on The Forward now has a one-click Copy Page menu — grab it as clean Markdown for LLMs, or hand it straight to ChatGPT, Claude, or Perplexity to ask questions about it.
Read the full updateSee the platform in action
These updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.