New Platform
Introduced Data Patch for Historical Corrections and Gap Filling
We’ve introduced a new Data Patch capability that gives customers more control over the completeness and accuracy of their data.
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What's new in Prescient
Product updates, new integrations, and improvements to the platform. Shipped regularly.
Improved Integrations
Update Amazon Ads Data Patch with Specific Instructions
We’ve improved the Amazon Ads data patch experience by embedding clear, step-by-step historical backfill instructions directly into the UI.
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Freeze & Fork: Automatic Model Protection on New Channel Connect
We're excited to release a meaningful improvement to how your model handles newly connected ad channels: Freeze & Fork. This update ensures that when you connect a new data source — whether it's a new ad platform or a Google Sheet connector — your existing model results remain completely stable ...
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New Platform
Copy any blog post to Markdown — or open it in ChatGPT, Claude, or Perplexity
Every article on The Forward now has a one-click Copy Page menu — grab it as clean Markdown for LLMs, or hand it straight to ChatGPT, Claude, or Perplexity to ask questions about it.
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New Reporting
Daily and weekly data exports by email
Export daily or weekly performance data straight to your inbox. Scoped to your current view, tab-aware, and non-blocking — request the export and keep working.
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New Platform
Search the whole site with ⌘K
Hit ⌘K from any page to search across pages, articles, glossary terms, case studies, and integrations. Arrow keys to navigate, Enter to open, Esc to close.
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Listen to any blog post — AI-narrated audio on every article
Every article on The Forward now ships with an AI-narrated audio track. Hit play at the top of any post to listen instead of read — on a walk, a drive, or between meetings.
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Reporting Improvement on Zero-Spend Days
We’re making a small but meaningful change to the way we display campaign data on the Performance Dashboard.
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New Halo effects
Homepage Layout Refresh & New "MMM %" Card
Homepage Layout Refresh & New "MMM %" Card
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Improved Halo effects
Homepage: Base vs Halo Effect Additions
Now, you can navigate the home page card to understand the various cuts that your Halo Effects might take.
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New Optimization
Saved Views in the Optimizer Creation Screen
Recall the “Saved Views” function from the performance page? We’re bringing them to the Optimization Creation screen as well so that you can easily filter your campaign choices when creating optimizations!
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New Halo effects
Amazon Optimizer: Revenue & CAC
This release introduces a novel addition to our optimizer toolkit: Amazon focused optimization. You can now choose to optimize your campaigns for one of four options: Revenue/ROAS for your primary storefront (e.g., Shopify), New Customers/CAC for your primary storefront, Revenue/ROAS for your Amazon...
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These updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.