Updates
Product updates, new integrations, and improvements to the platform. Shipped regularly.
This week, we’re excited to release a significant enhancement to our optimization toolkit: CAC Optimization. With this update, you can now choose to optimize your ad spend for either overall revenue or new customer acquisition, empowering you to make more strategic decisions at every stage of your m...
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During onboarding to Prescient AI, new customers will encounter an automated experience in which to QA their onboarded data before it goes into modeling. Internally, we call this onboarding state "Data QA" and we made some enhancements to the experience for our Customer Success team to better serve ...
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Users asked for the ability to see the KPI charts, Attribution details, and Saturation plots that are available in the campaign drawers in a wider experience so that they could explore and dig into the data with more clarity.
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Users now have the ability to include a date range in the custom saved views that they create. For example, one can use a preset such as the Last 14 days vs LY as a custom view, so that it's always available to them to pull up when needed for analysis. Additionally users can select an explicit date ...
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On the performance page, users asked for the ability to see the entire waterfall of Ecomm Revenue (transactional only) to MMM Revenue, to the % of total that the MMM represents.
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On the Performance Page, when you select Halo View from the views dropdown, this saved view will now automatically populate the Halo Effects columns split out by Amazon & Shopify.
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Users asked us for the ability to explicitly select individual campaigns they wish to appear on the Performance Page, and then save it as a view. In the Filters dropdown, the last option selection is Campaigns, where users can select the campaigns to filter for and see in view.
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Users asked us for the ability to see the reported CAC from the prior period to use in making decisions on whether or not to accept or reject ROAS recommendations from the optimizer. Users want the ability to balance out and evaluate spend changes based on tradeoffs between ROAS and CAC. This is an ...
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Users asked us for the ability to control which metrics appear on the hero bar on the performance page, and the order in which they appear. For this, we have released a new button called Metrics on the hero bar that allows users to configure which metrics appear and in what order. Users can control ...
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We are enabling users to ensure the accuracy of their synced data to our platform, before the data is used for modeling. Newly onboarded customers will see this brand new and automated experience.
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Feature Release: Optimization Tracking Improvements
Read the full updateWe resolved some bugs and usability issues as it relates to our date selector on the platform:
Read the full updateThese updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.