Updates

Updates — Page 2

Product updates, new integrations, and improvements to the platform. Shipped regularly.

Daily and weekly data exports by email
Daily and weekly data exports by email
New Reporting

Daily and weekly data exports by email

Export daily or weekly performance data straight to your inbox. Scoped to your current view, tab-aware, and non-blocking — request the export and keep working.

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Listen to any blog post — AI-narrated audio on every article
New Platform

Listen to any blog post — AI-narrated audio on every article

Every article on The Forward now ships with an AI-narrated audio track. Hit play at the top of any post to listen instead of read — on a walk, a drive, or between meetings.

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Reporting Improvement on Zero-Spend Days
Improved Attribution

Reporting Improvement on Zero-Spend Days

We’re making a small but meaningful change to the way we display campaign data on the Performance Dashboard.

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Homepage: Base vs Halo Effect Additions
Homepage: Base vs Halo Effect Additions
Improved Halo effects

Homepage: Base vs Halo Effect Additions

Now, you can navigate the home page card to understand the various cuts that your Halo Effects might take.

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Saved Views in the Optimizer Creation Screen
Saved Views in the Optimizer Creation Screen
New Optimization

Saved Views in the Optimizer Creation Screen

Recall the “Saved Views” function from the performance page? We’re bringing them to the Optimization Creation screen as well so that you can easily filter your campaign choices when creating optimizations!

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Amazon Optimizer: Revenue & CAC
Amazon Optimizer: Revenue & CAC
New Halo effects

Amazon Optimizer: Revenue & CAC

This release introduces a novel addition to our optimizer toolkit: Amazon focused optimization. You can now choose to optimize your campaigns for one of four options: Revenue/ROAS for your primary storefront (e.g., Shopify), New Customers/CAC for your primary storefront, Revenue/ROAS for your Amazon...

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Shopify CAC Optimizer
Shopify CAC Optimizer
New Halo effects

Shopify CAC Optimizer

This week, we’re excited to release a significant enhancement to our optimization toolkit: CAC Optimization. With this update, you can now choose to optimize your ad spend for either overall revenue or new customer acquisition, empowering you to make more strategic decisions at every stage of your m...

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Data QA Page Available to SuperAdmins
Data QA Page Available to SuperAdmins
New Platform

Data QA Page Available to SuperAdmins

During onboarding to Prescient AI, new customers will encounter an automated experience in which to QA their onboarded data before it goes into modeling. Internally, we call this onboarding state "Data QA" and we made some enhancements to the experience for our Customer Success team to better serve ...

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Wider Campaign Drawer Pop Outs
Wider Campaign Drawer Pop Outs
New Attribution

Wider Campaign Drawer Pop Outs

Users asked for the ability to see the KPI charts, Attribution details, and Saturation plots that are available in the campaign drawers in a wider experience so that they could explore and dig into the data with more clarity.

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Date Ranges Available For Saved Views
Date Ranges Available For Saved Views
Improved Platform

Date Ranges Available For Saved Views

Users now have the ability to include a date range in the custom saved views that they create. For example, one can use a preset such as the Last 14 days vs LY as a custom view, so that it's always available to them to pull up when needed for analysis. Additionally users can select an explicit date ...

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See the platform in action

These updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.