New Platform
Introduced Data Patch for Historical Corrections and Gap Filling
We’ve introduced a new Data Patch capability that gives customers more control over the completeness and accuracy of their data.
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New features
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New Attribution
Freeze & Fork: Automatic Model Protection on New Channel Connect
We're excited to release a meaningful improvement to how your model handles newly connected ad channels: Freeze & Fork. This update ensures that when you connect a new data source — whether it's a new ad platform or a Google Sheet connector — your existing model results remain completely stable ...
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New Platform
Copy any blog post to Markdown — or open it in ChatGPT, Claude, or Perplexity
Every article on The Forward now has a one-click Copy Page menu — grab it as clean Markdown for LLMs, or hand it straight to ChatGPT, Claude, or Perplexity to ask questions about it.
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New Reporting
Daily and weekly data exports by email
Export daily or weekly performance data straight to your inbox. Scoped to your current view, tab-aware, and non-blocking — request the export and keep working.
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New Platform
Search the whole site with ⌘K
Hit ⌘K from any page to search across pages, articles, glossary terms, case studies, and integrations. Arrow keys to navigate, Enter to open, Esc to close.
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Listen to any blog post — AI-narrated audio on every article
Every article on The Forward now ships with an AI-narrated audio track. Hit play at the top of any post to listen instead of read — on a walk, a drive, or between meetings.
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New Halo effects
Homepage Layout Refresh & New "MMM %" Card
Homepage Layout Refresh & New "MMM %" Card
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New Optimization
Saved Views in the Optimizer Creation Screen
Recall the “Saved Views” function from the performance page? We’re bringing them to the Optimization Creation screen as well so that you can easily filter your campaign choices when creating optimizations!
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New Halo effects
Amazon Optimizer: Revenue & CAC
This release introduces a novel addition to our optimizer toolkit: Amazon focused optimization. You can now choose to optimize your campaigns for one of four options: Revenue/ROAS for your primary storefront (e.g., Shopify), New Customers/CAC for your primary storefront, Revenue/ROAS for your Amazon...
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New Halo effects
Shopify CAC Optimizer
This week, we’re excited to release a significant enhancement to our optimization toolkit: CAC Optimization. With this update, you can now choose to optimize your ad spend for either overall revenue or new customer acquisition, empowering you to make more strategic decisions at every stage of your m...
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New Platform
Data QA Page Available to SuperAdmins
During onboarding to Prescient AI, new customers will encounter an automated experience in which to QA their onboarded data before it goes into modeling. Internally, we call this onboarding state "Data QA" and we made some enhancements to the experience for our Customer Success team to better serve ...
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New Attribution
Wider Campaign Drawer Pop Outs
Users asked for the ability to see the KPI charts, Attribution details, and Saturation plots that are available in the campaign drawers in a wider experience so that they could explore and dig into the data with more clarity.
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New Reporting
Added Ecommerce Revenue to Hero Metrics Configuration
On the performance page, users asked for the ability to see the entire waterfall of Ecomm Revenue (transactional only) to MMM Revenue, to the % of total that the MMM represents.
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New Reporting
Campaigns Filter added to Performance Page
Users asked us for the ability to explicitly select individual campaigns they wish to appear on the Performance Page, and then save it as a view. In the Filters dropdown, the last option selection is Campaigns, where users can select the campaigns to filter for and see in view.
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New Optimization
Reported CAC on Revenue / ROAS Optimization Outcomes
Users asked us for the ability to see the reported CAC from the prior period to use in making decisions on whether or not to accept or reject ROAS recommendations from the optimizer. Users want the ability to balance out and evaluate spend changes based on tradeoffs between ROAS and CAC. This is an ...
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New Reporting
Hero Metric Configuration on Performance Page
Users asked us for the ability to control which metrics appear on the hero bar on the performance page, and the order in which they appear. For this, we have released a new button called Metrics on the hero bar that allows users to configure which metrics appear and in what order. Users can control ...
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New Platform
Onboarding: Metrics QA
We are enabling users to ensure the accuracy of their synced data to our platform, before the data is used for modeling. Newly onboarded customers will see this brand new and automated experience.
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New Optimization
Optimizer: Accept/Reject & New Tracking
Feature Release: Optimization Tracking Improvements
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New Integrations
KPI Report: MMM % of Total
We know how important it is for marketers to track the proportion of their eCommerce revenue that is coming from Media, known on our platform as MMM % of Total. This metric appears as a hero metric on the Performance Page, but users asked us for the ability to track this metric over time so that the...
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New Reporting
Stacked Area Graphs
Our users asked us for a new way to visualize time series data on the KPI card on the homepage. We answered this demand by adding in the option for a Stacked Area chart, in addition to the classic line time series chart. To toggle on this feature, simply use the View As toggle, and select Stacked.
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New Reporting
Onboarding Homepage Tour
As part of our ongoing efforts to enhance and streamline our onboarding experience for users, we now have a new stepper tour that will introduce each individual homepage report and give the user context into it's value and how to use it. All new members of orgs (admins or viewers) will have the oppo...
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Homepage Exports
Our new Homepage feature has received a ton of great feedback from our users, and we are excited to announce that we have built CSV Exports for each of the homepage reports. Our users have been asking us for a way to bring the granular data into excel so that they can manipula…
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New Integrations
Tatari Connector
We're excited to announce that Tatari is now supported on Prescient!
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New Integrations
StackAdapt Connector
To get started, navigate to your organization’s Connectors page and add a new StackAdapt connector. Once it’s done syncing, the data will be displayed on your dashboard.
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New Integrations
Salesforce Commerce Cloud (SFCC) Connector
Salesforce Commerce Cloud (SFCC) is now supported as a revenue source!
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🏷️ Tactic Labeling & Reporting
Product @ Prescient has been busy bringing a new feature to the platform that our users have been asking for: attribution reporting by marketing Tactic. We heard from many of our users that they are currently operating this task manually, and hosting lookup sheets that they can use in excel to aggre...
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NeonPixel Connector
NeonPixel is now available as a CTV channel
New Integrations
Taboola Connector
Taboola is now available as an advertising channel
New Halo effects
New Homepage
Unlock new possibilities and enhance your workflow on Prescient AI with our new Homepage dashboard experience.
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New Forecasting
Confidence Scores for Campaign Forecasting
We have added a new feature in our Campaign Forecasting feature in the drawers. With each forecast, users can now see our Confidence value so that they can evaluate risk while making spend change decisions.
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🎉 Introducing Amazon Attribution with Halo Effects
Prescient now supports revenue modeling for Amazon with Halo Effects! To get started and view modeled revenue attribution for your Amazon storefront, connect your Amazon Ads and Amazon Selling Partner accounts. Once the data has synced you’ll receive modeled revenue for all your amazon ads campaigns...
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MNTN Connector
MNTN Connector is now available as a CTV channel
See the platform in action
Book a demo to see how Prescient powers marketing measurement for growth teams.