Fixed Optimization
Inaccurate "No Change" spend values
Resolved a bug 🐛 where the "No Change" spend in campaign forecasting did not match the Optimizer tool.
Updates
Fixes
Filtered to just fixes. View all updates →
Fixed Integrations
Shopify CAC Model: Released V2
We found a number of issues with the original version of the CAC models where we were explaining too many of the total new customers from media spend (leaving little room for word of mouth, promotion periods, or non-measured channels). This version addresses these concerns through some ML model upda...
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