Fixed Integrations

Shopify CAC Model: Released V2

We found a number of issues with the original version of the CAC models where we were explaining too many of the total new customers from media spend (leaving little room for word of mouth, promotion periods, or non-measured channels). This version addresses these concerns through some ML model upda...

We found a number of issues with the original version of the CAC models where we were explaining too many of the total new customers from media spend (leaving little room for word of mouth, promotion periods, or non-measured channels). This version addresses these concerns through some ML model updates, and is now available for all customers.

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