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Where CTV's Halo Lands Depends on Your Commerce Mix Where CTV's Halo Lands Depends on Your Commerce Mix
Apr 2025 - Mar 2026

LATEST REPORT

Where CTV's Halo Lands Depends on Your Commerce Mix

CTV halo lands on Amazon, retail, or your DTC site, never on the platform dashboard. Where it lands depends on your commerce mix, and getting it wrong costs you the budget conversation.

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The Cross-Channel Halo: 65% of TikTok's Revenue Lands Off-Platform The Cross-Channel Halo: 65% of TikTok's Revenue Lands Off-Platform
Apr 2025 - Mar 2026

The Cross-Channel Halo: 65% of TikTok's Revenue Lands Off-Platform

TikTok is driving revenue to Amazon and retail, but the platform dashboard can't see it. Multi-channel brands cutting TikTok when its ROAS reads weak vs Meta or Google watch their cross-channel results drop with it.
The Beauty Funnel The Beauty Funnel

The Beauty Funnel

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The Pantry Effect The Pantry Effect

The Pantry Effect

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The Retail Crossover The Retail Crossover

The Retail Crossover

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