Benchmarks

Real performance data across
every channel

Find value in every report, see how marketing actually works.

The Cross-Channel Halo: 63.2% of TikTok's Revenue Lands Off-Platform The Cross-Channel Halo: 63.2% of TikTok's Revenue Lands Off-Platform
Jul 2025 - Jun 2026

LATEST REPORT

The Cross-Channel Halo: 63.2% of TikTok's Revenue Lands Off-Platform

TikTok is driving revenue to Amazon and retail, but the platform dashboard can't see it. Multi-channel brands cutting TikTok when its ROAS reads weak vs Meta or Google watch their cross-channel results drop with it.

Download report

Read our reports

Where CTV's Halo Lands Depends on Your Commerce Mix Where CTV's Halo Lands Depends on Your Commerce Mix
Apr 2025 - Mar 2026

Where CTV's Halo Lands Depends on Your Commerce Mix

CTV halo lands on Amazon, retail, or your DTC site, never on the platform dashboard. Where it lands depends on your commerce mix, and getting it wrong costs you the budget conversation.
The Beauty Funnel The Beauty Funnel

The Beauty Funnel

Coming soon
The Pantry Effect The Pantry Effect

The Pantry Effect

Coming soon
The Retail Crossover The Retail Crossover

The Retail Crossover

Coming soon

See how brands actually use Prescient

Book a demo for an anonymized walkthrough of real customer dashboards inside Prescient.

Book a demo Read the blog