Benchmark Library
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Latest Edition
Where CTV's Halo Lands Depends on Your Commerce Mix
CTV All Verticals Apr 2025 - Mar 2026
CTV halo lands on Amazon, retail, or your DTC site, never on the platform dashboard. Where it lands depends on your commerce mix, and getting it wrong costs you the budget conversation.
- CTV acquires 2.6x to 3x more non-DTC new customers than Meta or Google. Find hidden ROAS with CTV.
- The destination of CTV halo is a property of the brand, not the channel. Find your brand archetype; it tells you how CTV is going to work.
- CTV's cross-channel value is structural. It holds across every cut of the data analyzing the behavior by quarter and spend tiers.
All editions
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