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TikTok Apr 2025 - Mar 2026 Benchmark
The Cross-Channel Halo: 65% of TikTok's Revenue Lands Off-Platform
TikTok's Cross-Channel Halo Effects
Apr 2025 - Mar 2026
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Key Insights
- If you run a multi-channel brand, value TikTok as a platform that drives revenue on Amazon and retail.
- Run an 8-week within-account test on GMV Max. It drives +0.96x higher Modeled ROAS than standard TikTok Web Ads.
- Cross-channel halo means some TikTok-acquired customers repurchase on Amazon or retail, never crossing a TikTok-attributed click. Single-channel LTV undercounts them.
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