One table. Every channel. In-platform metrics next to MMM-calibrated truth. Drill from channel to campaign in two clicks. Updated daily, not when someone finishes the spreadsheet.
The problem
Meta says one thing. Google says another. TikTok claims credit for the same conversion. None of them know the others exist, none of them can see your offline conversions, subscription revenue, or in-store sales — and none of them tell you what to do next. You're copying numbers into spreadsheets, wrestling with different attribution windows, and still can't get a straight answer. By the time you've assembled the picture, the data is already stale — and your CFO is still waiting.
What this costs you
5+ hrs/wk
lost pulling data from individual platforms into a spreadsheet that's outdated by Friday
2–3x
over-counted conversions when every platform takes credit for the same sale
0 alignment
between what your MMM says and the campaigns you're actually running day-to-day
The fix
Prescient's Performance dashboard puts all your channels side by side — with both in-platform numbers and MMM-calibrated metrics in the same row. See Channel ROAS next to incremental ROAS. Drill from channel to tactic to campaign. Export it for your CFO, or pull directly from our API. It updates every day, automatically.
Capabilities
Every channel — Meta, Google, TikTok, Amazon, CTV, Influencer, and more — in one table. See spend, MMM paid revenue, channel revenue, new customers, CAC, ROAS, impressions, CPM, and clicks. All side by side. Updated every morning.
Start at the channel level. Spot something off? Click into tactics — prospecting vs. retargeting vs. brand. Still need answers? Drill to individual campaigns. Every level shows the same metrics, so you're never switching context.
Channel ROAS says 4.85. MMM Paid ROAS says 3.32. That gap is money you're misallocating. Performance shows both numbers side by side for every channel — so you can spot where platforms over-report and where they actually undersell a channel's true contribution.
Total Spend
$492K
MMM Paid Revenue
$1.6M
MMM Paid CAC
$35.17
MMM Paid ROAS
3.24
New Customers
14,003
Channel Revenue
$1.4M
Summary KPIs at the top — total spend, MMM revenue, new customers, CAC, ROAS — updated automatically with every model run. Walk into your Monday standup with yesterday's numbers, not last week's. Set any date range. Export to PDF in one click.
Results
When every channel is in one view with both platform and MMM data, teams stop debating numbers and start acting on them.
200+
brands use Performance daily
5+ hrs
saved per week on reporting
3 levels
of drill-down granularity
0
spreadsheets required
“We trust Prescient implicitly with our media strategy. Their insights into measurement and optimization are invaluable, and their dedication to learning our business ensures that every recommendation helps us scale effectively at the top of the funnel.”
“With Prescient's guidance, we implemented MMM to explore and expand into new TOF channels, including podcasts. The daily insights at the campaign level gave us confidence to scale effectively and achieve measurable growth.”
“The support we get from Prescient goes above and beyond. They're not only a resource but a strategic partner who genuinely cares about our success, helping us integrate MMM insights into our workflow smoothly.”
“Our founder was blown away when I walked him through the platform… It's amazing. So so useful.”
“There is no other tool out there that can help me validate TV.”
Why Performance
| Manual spreadsheet | In-platform dashboards | ||
|---|---|---|---|
| All channels in one view | Hours of work | ||
| MMM metrics included | |||
| Updates automatically | Daily | When someone has time | Real-time (per-platform) |
| Campaign-level drill-down | If you build it | ||
| De-duplicated conversions | |||
| Setup required | None — pre-built | Hours every week | N/A (siloed) |
FAQ
Two types of metrics in a single table: in-platform numbers (impressions, clicks, CPM, channel ROAS) and MMM-derived numbers (paid revenue, new customers, CAC, paid ROAS). You see both what platforms report and what actually drove incremental results — so you can compare the two side by side.
Daily. In-platform metrics refresh automatically from your connected ad accounts. MMM metrics recalculate with each daily model run. By the time you open Performance in the morning, yesterday's numbers are already there.
Yes for online models — you can drill all the way down to individual campaigns. For offline models, you can drill to the tactic level. Click tabs at the top of the table to switch views. Every level shows the same set of metrics, so you're never switching context.
In-platform dashboards show one channel at a time with self-attributed metrics. That means every platform takes credit for the same conversion — and you're comparing apples to oranges. Prescient puts every channel in one table with both platform-reported and MMM-calibrated numbers — with halo effects included — so you can make real comparisons.
The Columns button lets you show or hide any metric. Available metrics include Spend, MMM Paid Revenue, Channel Revenue, MMM Paid New Customers, MMM Paid CAC, C-MMM Paid %, MMM Paid ROAS, Channel ROAS, Impressions, CPM, and Clicks. You can also reorder columns to match your workflow.
Yes. Hit "Export Performance" to download your data for presentations, board decks, or further analysis. You can also pull data directly from our API. Export the full table or just the date range and columns you need.
Still have questions?
Book a 30-minute call. We'll walk you through the Performance dashboard and share relevant case studies — no commitment.
Book a demoLearn more
200+
Brands measured
Daily
Performance updates
$2.2B+
Ad spend measured
2 wks
Time to value
In your demo, we'll pull up your channels and show you Performance with your actual data — platform metrics and MMM results, side by side.
Book a demo30-minute call · Custom analysis included · No commitment required
