Retail

Finally measure how your ads drive retail sales

Your Meta campaign drives foot traffic to Target. Your TikTok virality moves units at Walmart. No attribution tool sees it. Prescient AI measures the incremental revenue your marketing creates across every retailer — updated weekly.

Book a demo 30-min call · No commitment
200+ brands
Weekly-updating models
Live in 2 weeks
REVENUE BY SALES CHANNEL Last 30 days
DTC (Shopify)
$1.2M
Amazon
$890K
Retail 5 retailers
$640K

$280K

Target

$210K

Walmart

$150K

Nordstrom

TikTok Shop
$150K
TOTAL MEASURED REVENUE $2.88M

The blind spot

Retail is a measurement black hole — and it's where your brand is growing fastest

Your Meta campaigns drive shoppers to Target. Your TikTok content moves product at Walmart. Your Streaming TV ads lift units at Nordstrom. But none of that shows up in your attribution dashboard. Retail revenue from marketing? Invisible. The digital tools your team relies on are click-based, digital-only, and blind to anything that happens off-screen.

What this costs you

0%

of retail revenue is visible in MTA and platform attribution

30%+

of total brand revenue now flows through retail for omnichannel brands

Millions

in marketing-driven retail revenue goes unmeasured and undefended in budget cycles

The unlock

What if you could see exactly how every ad dollar lifts retail sales?

Prescient AI's retail measurement connects your marketing spend to in-store and retailer sales — across Target, Walmart, Nordstrom, and every retailer sharing data. See which campaigns drive incremental retail revenue, where your halo effects are strongest, and how to allocate budget across all channels — DTC, Amazon, and retail — in one unified model.

How it works

From retailer data to actionable insights

1

Connect your retail data

Prescient ingests sell-through and POS data from any retailer through portal connections, Azure Blob Storage, SFTP, or EDI feeds. Your team connects the data source — we handle the rest.

Retailer Portals Azure Blob SFTP EDI
2

The model unifies everything

Prescient's Marketing Mix Model combines your marketing spend data with revenue from DTC, Amazon, and retail — normalizing across retailers and updating weekly to match how retailers share data.

Neural networks Weekly updates Halo effects
3

Optimize across all channels

See the incremental revenue each marketing channel drives on each retailer. Run scenarios to forecast how budget shifts will impact retail sales. Defend your spend with data finance trusts.

Scenario planning Forecasting Channel × Retailer
See your retail measurement

Capabilities

Retail measurement that actually works

See how digital ads drive in-store sales

Your TikTok campaign doesn't just drive DTC sales — it lifts retail revenue too. Prescient measures the halo effects that flow from digital marketing channels to physical retailers, so you see the full impact of every dollar spent.

  • Halo effect decomposition: marketing channel → retail destination
  • Incremental retail revenue attributed to each marketing channel
  • Prove to finance that awareness spend drives retail shelf velocity
HALO EFFECTS → RETAIL REVENUE
Meta Ads → $84K retail halo
TikTok Ads → $62K retail halo
Streaming TV → $47K retail halo
RETAIL REVENUE LIFT
Target +$92K
Walmart +$64K
Nordstrom +$37K
$193K incremental retail revenue from halo effects
See your retail halo effects
INCREMENTAL ROAS BY REVENUE CHANNEL
Meta Ads
DTC
AMZ
Retail
TikTok Ads
DTC
AMZ
Retail
Streaming TV
AMZ
Retail
Google Ads
DTC
AMZ
DTC
Amazon
Retail

One model for DTC, Amazon, and retail

Stop stitching together spreadsheets from three different dashboards. Prescient unifies all revenue channels — Shopify, Amazon, and every retailer — into one Marketing Mix Model. Compare incremental ROAS across all channels in a single view.

  • Unified incremental ROAS across DTC, Amazon, and retail
  • Compare marketing channel performance by revenue destination
  • Online models update daily, offline models update weekly

Forecast retail impact before you spend

Planning a retail expansion? Launching at a new retailer? Prescient's scenario planning shows how budget changes will ripple across all revenue channels — including retail. Forecast the retail revenue impact of shifting $50K from Google to Streaming TV before committing the spend.

  • Scenario planning that includes retail revenue impact
  • Saturation curves show when retail channels hit diminishing returns
  • Build budget proposals finance will approve — backed by forecasts, not guesses
SCENARIO: SHIFT $50K → STREAMING TV
CURRENT

$1.2M

DTC

$890K

Amazon

$640K

Retail

Total: $2.73M

PROJECTED

$1.15M

DTC (-4%)

$940K

Amazon (+6%)

$780K

Retail (+22%)

Total: $2.87M (+5.1%)

+$140K revenue at same total spend

Results

Omnichannel brands trust Prescient to measure what others can't

When you measure across DTC, Amazon, and retail in one model, you make better budget decisions — and prove it.

2x

avg ROAS improvement in 90 days

93%+

model accuracy

Weekly

retail model updates

“We trust Prescient implicitly with our media strategy. Their insights into measurement and optimization are invaluable, and their dedication to learning our business ensures that every recommendation helps us scale effectively at the top of the funnel.”

Taylor Hastings
Taylor Hastings
Director of Omnichannel Marketing, WSS

“With Prescient's guidance, we implemented MMM to explore and expand into new TOF channels, including podcasts. The daily insights at the campaign level gave us confidence to scale effectively and achieve measurable growth.”

Ian Blair
Ian Blair
CEO, Laundry Sauce

“The support we get from Prescient goes above and beyond. They're not only a resource but a strategic partner who genuinely cares about our success, helping us integrate MMM insights into our workflow smoothly.”

Omar Yassin
Omar Yassin
Head of Data Science, Jack Archer

“Our founder was blown away when I walked him through the platform… It's amazing. So so useful.”

Hans P. Harris
Hans P. Harris
Director of Growth, BrüMate

“There is no other tool out there that can help me validate TV.”

Alex Diesbach
Alex Diesbach
VP of Digital Marketing, Saatva
Book a demo Read all case studies

Why Prescient

No other tool measures marketing's retail impact like this

Attribution (MTA) Spreadsheets
Retail revenue measurement Manual
Cross-channel halo effects
Unified DTC + Amazon + Retail Digital only Siloed
Retail update cadence Weekly N/A Ad hoc
Scenario planning with retail Sometimes
See how Prescient measures your retail revenue

FAQ

Common questions

Prescient AI ingests retail sales data from retailer portals, EDI feeds, and cloud storage connections (Azure Blob, SFTP). The Marketing Mix Model then attributes revenue to marketing channels — including halo effects where digital campaigns drive in-store purchases — updated weekly to match the cadence at which retailers share data.

Prescient supports any retailer that shares sell-through or POS data. This includes major retailers like Target, Walmart, Nordstrom, Ulta, Sephora, and hundreds of others. Data is ingested through retailer portals, EDI feeds, Azure Blob Storage, or SFTP connections. If your retailer shares data in any standard format, Prescient can ingest and model it.

Offline and retail models update weekly, matching the cadence at which most retailers report and share performance data. Online models (DTC, Amazon) update daily. This means your measurement always reflects the most current data available from each channel — not stale quarterly reports from a consulting engagement.

Yes. Prescient measures halo effects across all revenue channels — including how Meta, TikTok, Google, and Streaming TV campaigns drive incremental sales at physical retailers. These cross-channel effects are invisible to digital attribution tools but can represent a significant portion of total marketing impact for omnichannel brands.

No. Prescient handles all modeling, data ingestion, and analysis. Your team connects data sources, and Prescient delivers weekly-updating retail insights within the platform. Dedicated customer success is included at no additional cost to ensure your team gets full value from the retail model.

Prescient supports multiple ingestion methods including direct retailer portal connections (like Walmart Connect and Criteo Retail Media), Azure Blob Storage, SFTP, and manual uploads. The team normalizes data across retailers so you get a unified view regardless of how each retailer reports — no data engineering on your end.

Still have questions?

Book a 30-minute call. We'll walk you through how Prescient measures retail revenue for brands like yours.

Book a demo

Learn more

Go deeper on retail measurement

Your marketing drives retail sales. Now you can prove it.
Announcements · Mar 2

Your marketing drives retail sales. Now you can prove it.

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Trend Report · Feb 12

Brands selling on Amazon need to be advertising on this channel

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Your media spend is driving more retail sales than you think (here’s how to see it)
Announcements · Dec 17

Your media spend is driving more retail sales than you think (here’s how to see it)

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200+

Brands measured

Weekly

Retail model updates

93%+

Model accuracy

1–2 wks

Time to value

Your marketing drives more retail revenue than you think

In your demo, we'll show how Prescient connects marketing spend to retail sales — so you can see the full omnichannel picture and optimize accordingly.

Book your demo

30-minute call · Retail measurement walkthrough · No commitment required