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CTV Apr 2025 - Mar 2026 Benchmark
Where CTV's Halo Lands Depends on Your Commerce Mix
CTV
Where CTV's Halo Lands
Apr 2025 - Mar 2026
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Key Insights
- CTV acquires 2.6x to 3x more non-DTC new customers than Meta or Google. Find hidden ROAS with CTV.
- The destination of CTV halo is a property of the brand, not the channel. Find your brand archetype; it tells you how CTV is going to work.
- CTV's cross-channel value is structural. It holds across every cut of the data analyzing the behavior by quarter and spend tiers.
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