For Marketing Leaders

Stop guessing which channels drive revenue — start knowing

Platform-reported metrics inflate results. Last-click attribution misses half the picture. And when the CFO asks what marketing actually contributed to revenue, you're stitching together dashboards and hoping nobody asks follow-up questions. Prescient gives you the answer.

Book a demo 30-min call · No commitment
200+ brands
Daily model updates
$2.2B+ ad spend measured
CHANNEL REVENUE CONTRIBUTION Last 30 days
Meta Ads
$482K 28.4%
Google Ads
$356K 21.0%
TikTok
$214K 12.6%
Email & SMS
$198K 11.7%
Organic & Brand
$447K 26.3%
TOTAL MEASURED REVENUE $1.697M

The status quo

You're making million-dollar decisions based on data you can't trust.

Meta says ROAS is 4.2x. Google says 3.8x. TikTok claims 5.1x. Add them up and you've apparently generated 3x your actual revenue. Last-click attribution gives all the credit to the final touchpoint. Platform metrics grade their own homework. And when the board asks "what's marketing's real contribution?" — you know the honest answer is "we're not sure."

The result?

Inflated metrics

Every platform grades its own homework — counting overlapping conversions and taking credit for sales that would have happened anyway

Invisible impact

Brand spend, organic growth, and halo effects between channels go completely unmeasured — so you can't defend or scale what you can't quantify

Budget theater

Reporting looks polished but nobody trusts the numbers enough to act on them — budgets stay where they are because moving money feels like gambling

The paradigm shift

What if you could see every channel's true contribution to revenue — updated daily, not quarterly?

Prescient's marketing mix model measures the real incremental impact of every channel — including the ones that don't get credit in platform reporting. Brand awareness. Organic search. Halo effects between channels. All deduped, all measured against your actual revenue, all updated every day so you're never making decisions on stale data.

How Prescient helps marketing leaders

Measure, uncover, optimize, prove

1

See the true ROI of every channel

Prescient's daily-updated media mix model measures the incremental revenue contribution of every channel — Meta, Google, TikTok, TV, influencer, email, organic, and more. No double-counting. No inflated metrics. Just the truth about what's actually moving the needle.

  • Incremental revenue attribution, not inflated platform metrics
  • Model updates daily — not monthly or quarterly
  • Paid, organic, email, influencer, TV — all in one view
CHANNEL ROI Incremental
Meta Ads 2.8x
Google Search 3.4x
TikTok 1.6x
Email 5.1x
Blended incremental ROAS 2.9x
HALO EFFECTS DETECTED
TikTok Meta Conversions

TikTok awareness spend lifts Meta conversion rate by +18%

Influencer Branded Search

Influencer campaigns lift branded search volume by +31%

Podcasts Direct Traffic

Podcast spend lifts direct site visits by +22%

2

Uncover hidden halo effects

Your TikTok spend isn't just driving TikTok conversions — it's lifting Meta performance, branded search, and direct traffic. But platform reporting will never show you that. Prescient's model captures how awareness channels amplify performance channels, so you can finally justify the spend that "doesn't convert" in last-click.

  • See how upper-funnel spend lifts lower-funnel conversion rates
  • Quantify the cross-channel effects that platform reporting misses
  • Defend brand and awareness budgets with real impact data
3

Optimize budget allocation

Stop debating where to put the next dollar. Prescient's scenario planner lets you model different budget allocations and see predicted revenue impact before you move a cent. Find the mix that maximizes total revenue — not just the channels with the flashiest dashboards.

  • Model "what if" scenarios before committing budget
  • Identify diminishing returns and headroom in each channel
  • Optimize for total revenue, not individual channel ROAS
SCENARIO PLANNER Optimized
Meta Ads
$120K $145K
Google Search
$90K $85K
TikTok
$60K $75K
YouTube
$50K $35K
Predicted revenue impact +$127K/mo
MODEL ACCURACY
Validated & backtested

94.2%

backtest accuracy score

Revenue prediction 94.2% accurate
Channel attribution Validated daily
Scenario predictions Backtested
Shareable with finance & leadership
4

Prove it to the C-suite

When the CFO asks "does marketing work?" you need more than platform dashboards. Prescient gives you a validated model with transparent accuracy scores, backtested predictions, and clear revenue attribution. Numbers finance can trust — because they're measured against your real business outcomes, not reported by the channels spending your money.

  • Transparent accuracy scores you can share with leadership
  • Revenue attribution that reconciles to your actual P&L
  • Build the case for budget increases backed by data finance trusts

What you can do with Prescient

Built for the decisions marketing leaders actually make

Justify budget increases to the CFO

Show the CFO exactly how much incremental revenue each marketing dollar generates — with accuracy scores they can verify.

Know which channels to scale vs. cut

See diminishing returns curves and headroom for every channel. Scale what's working, cut what's not — based on incremental impact, not vanity metrics.

Measure the impact of brand spend

Finally quantify what brand awareness, podcasts, influencer, and CTV campaigns contribute to revenue — even when they don't show up in last-click.

Unify fragmented attribution data

Replace the spreadsheet maze of platform dashboards, MTA tools, and UTM tracking with a unified view of marketing's contribution to revenue.

Respond to performance changes in days, not months

Daily model updates mean you see channel performance shifts as they happen — not in a quarterly report when it's too late to course-correct.

Prove marketing drives real business outcomes

Move marketing from a cost center to a revenue driver in the eyes of your board. Show the causal link between spend and revenue growth with validated measurement.

Social proof

Trusted by 200+ brands to measure what matters

200+

Brands measured

Daily

Model updates

$2.2B+

Ad spend measured

93%+

Average backtest accuracy

“We trust Prescient implicitly with our media strategy. Their insights into measurement and optimization are invaluable, and their dedication to learning our business ensures that every recommendation helps us scale effectively at the top of the funnel.”

Taylor Hastings
Taylor Hastings
Director of Omnichannel Marketing, WSS

“With Prescient's guidance, we implemented MMM to explore and expand into new TOF channels, including podcasts. The daily insights at the campaign level gave us confidence to scale effectively and achieve measurable growth.”

Ian Blair
Ian Blair
CEO, Laundry Sauce

“The support we get from Prescient goes above and beyond. They're not only a resource but a strategic partner who genuinely cares about our success, helping us integrate MMM insights into our workflow smoothly.”

Omar Yassin
Omar Yassin
Head of Data Science, Jack Archer

“Our founder was blown away when I walked him through the platform… It's amazing. So so useful.”

Hans P. Harris
Hans P. Harris
Director of Growth, BrüMate

“There is no other tool out there that can help me validate TV.”

Alex Diesbach
Alex Diesbach
VP of Digital Marketing, Saatva
Book a demo Read all case studies

FAQ

Common questions

Prescient's marketing mix model measures the true incremental contribution of every channel to your actual revenue — not the inflated, overlapping numbers platforms report. You get daily-updated ROI for every channel, validated accuracy scores, and clear attribution that reconciles to your real P&L. When the CFO asks "what did marketing contribute?", you have a number you can both trust.

All of them. Prescient measures paid channels (Meta, Google, TikTok, Pinterest, Snapchat, CTV/linear TV, podcasts, out-of-home, direct mail), organic channels (SEO, social, direct), email and SMS, influencer campaigns, and offline channels. The model also captures halo effects between channels — how awareness spend in one channel lifts conversion rates in another. If it touches your customer, Prescient can measure it.

Platform-reported ROAS counts every conversion the platform touched, even if the customer would have bought anyway or was also counted by three other platforms. Add up Meta, Google, and TikTok ROAS and you'll often get 2-3x your actual revenue. Prescient uses marketing mix modeling to measure incremental contribution — what each channel actually added to your topline that wouldn't have happened without the spend. One number, deduped, reconciled to reality.

No. Prescient is built for marketing leaders, not data scientists. You connect your data sources (ad platforms, Shopify/ecommerce, analytics), and the model runs automatically with daily updates. The platform gives you clear dashboards showing channel ROI, halo effects, budget recommendations, and scenario planning tools — no SQL, Python, or statistical knowledge required. Your dedicated Customer Success Manager helps with onboarding and ongoing strategic guidance.

Still have questions?

Book a 30-minute call. We'll walk through how Prescient measures your specific channels and helps you prove marketing's impact.

Book a demo

Learn more

Go deeper on marketing measurement

Marketing

Challenges of marketing attribution: Why most solutions still fall short

A car’s GPS is only as useful as the map it’s running on. If that map hasn’t been updated in years, doesn’t account for how roads connect to each other, and can only show you one street at a time, you might still get somewhere — just not efficiently. Marketing attribution has the same problem.

Marketing

Understanding branded search campaign attribution in Prescient AI

You log into your Prescient dashboard for the first time, excited to see your data in action.

Marketing

Direct vs. organic traffic: What the difference really tells you about your marketing

When a tree falls in a forest and no one’s around to hear it, does it make a sound? Marketers face a version of this problem every day.

200+

Brands measured

Daily

Model updates

$2.2B+

Ad spend measured

1–2 wks

Time to value

Ready to prove marketing's impact?

In your demo, we'll show you how Prescient measures your specific channel mix — and how marketing leaders use it to justify budget, optimize spend, and prove ROI to their board.

Book your demo

30-minute call · See your channel mix · No commitment required