Omnichannel Measurement

Half your marketing impact is invisible. That's the half that matters most.

Your Meta ads drive Amazon sales. Your TikTok campaigns lift retail. Your brand spend creates a rising tide across every channel. But your measurement treats each one as an island — so you're making budget decisions based on a fraction of the picture.

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200+ brands
Cross-channel measurement
Halo effect tracking
MARKETING CHANNELS

Meta Ads

Google Ads

TikTok

Halo effects flow across channels
REVENUE CHANNELS

DTC Website

+15%

Attributed lift

Amazon

+22%

Halo lift

Retail

+11%

Halo lift

The status quo

Every sales channel has its own measurement silo. None of them talk to each other.

Your brand runs a major Meta campaign. DTC sales go up 15%. But Amazon sales also spike 22% that same week. Retail sell-through jumps. Was it the Meta campaign? Seasonality? A competitor's stockout? You'll never know because your Shopify analytics, Amazon Seller Central, and retail reporting live in completely different worlds.

The result?

Invisible ROI

Channels that drive massive halo effects get underfunded because their impact only shows up in other channels' dashboards

Cannibalization fears

You can't tell if growing DTC is stealing from Amazon or if both are growing from shared marketing lift

Budget wars

Each channel team fights for budget using their own data, and nobody has the full picture to arbitrate

The paradigm shift

What if you could see where every marketing dollar lands — across every channel your customers buy from?

Prescient's MMM measures the total impact of your marketing across DTC, Amazon, retail, and wholesale simultaneously. See halo effects — how Meta ads lift Amazon, how brand spend drives retail — and allocate budget based on total business impact, not channel-level vanity metrics.

How it works

Unify, measure, optimize

1

Unified measurement across every revenue channel

Each channel lives in its own analytics silo — Shopify doesn't know about Amazon, Amazon doesn't know about retail. Prescient ingests data from all of them: DTC, Amazon Seller Central, retail POS, and wholesale. One model measures the total impact of each marketing investment across all revenue streams.

  • Shopify/BigCommerce + Amazon + Retail POS data
  • One model measuring total business impact
  • Channel-specific and blended views
DATA SOURCES

DTC — Shopify

Connected

Amazon — Seller Central

Connected

Retail — POS data

Connected

TOTAL REVENUE IMPACT

Unified view

HALO EFFECTS — META ADS
DTC revenue lift 52%
Amazon revenue lift 30%
Retail revenue lift 18%
Total Meta Ads impact 100% (across 3 channels)

DTC-only measurement would miss 48% of impact

2

See the halo effects others miss

You suspect cross-channel effects exist but can't prove them. Prescient's halo effect measurement quantifies how each marketing channel lifts sales in other channels. See that your TikTok spend is driving 30% of its impact through Amazon. See that brand TV is lifting DTC conversion rates. Finally have the data to prove what you've always suspected.

  • Quantified cross-channel lift for every tactic
  • See where Meta spend really drives value (hint: it's not just DTC)
  • Prove brand investment's impact on performance channels
3

Optimize for total business growth

Budget optimization that ignores cross-channel effects leaves money on the table. Prescient's optimization engine accounts for total business impact — including halo effects — when recommending budget changes. It might recommend increasing TikTok spend even if DTC-only ROAS looks low, because the Amazon and retail halo effects make it your most efficient channel overall.

  • Optimization that includes cross-channel halo effects
  • Scenario planning across total business revenue
  • Budget recommendations your CFO and retail team can both trust
BUDGET OPTIMIZATION
Channel DTC-only Total impact
Meta $120K $155K
TikTok $40K $85K
Google $140K $110K
Brand TV $0 $50K
Total ROAS 3.2x 4.8x

The omnichannel tax you're already paying

20-40% of your marketing value is invisible to traditional measurement

Most brands selling across multiple channels are unknowingly over-investing in channels with low halo effects and under-investing in channels with high ones. The math is simple: if your Meta campaigns drive 30% of their impact through Amazon and retail, and your measurement only sees the DTC portion, you're systematically undervaluing your best marketing.

The brands that measure total impact don't just get better data. They make fundamentally different budget decisions — and they outperform competitors still stuck in channel silos.

WITHOUT CROSS-CHANNEL MEASUREMENT

Your TikTok DTC ROAS is 1.8x. You cut budget by 40%. Two weeks later, Amazon sales drop 25% and retail reorders slow. Nobody connects the dots. The marketing team blames seasonality. The Amazon team blames algorithm changes. The budget stays cut.

WITH PRESCIENT

You see that TikTok's total ROAS is actually 4.1x when you include Amazon and retail halo effects. Instead of cutting, you increase spend. DTC, Amazon, and retail all grow together. Your CMO presents unified results to the board — with data, not gut instinct.

Social proof

Trusted by 200+ brands measuring total business impact

200+

Brands measured

Daily

Model updates

$2.2B+

Ad spend measured

3+

Revenue channels per brand

“We trust Prescient implicitly with our media strategy. Their insights into measurement and optimization are invaluable, and their dedication to learning our business ensures that every recommendation helps us scale effectively at the top of the funnel.”

Taylor Hastings
Taylor Hastings
Director of Omnichannel Marketing, WSS

“With Prescient's guidance, we implemented MMM to explore and expand into new TOF channels, including podcasts. The daily insights at the campaign level gave us confidence to scale effectively and achieve measurable growth.”

Ian Blair
Ian Blair
CEO, Laundry Sauce

“The support we get from Prescient goes above and beyond. They're not only a resource but a strategic partner who genuinely cares about our success, helping us integrate MMM insights into our workflow smoothly.”

Omar Yassin
Omar Yassin
Head of Data Science, Jack Archer

“Our founder was blown away when I walked him through the platform… It's amazing. So so useful.”

Hans P. Harris
Hans P. Harris
Director of Growth, BrüMate

“There is no other tool out there that can help me validate TV.”

Alex Diesbach
Alex Diesbach
VP of Digital Marketing, Saatva
Book a demo Read all case studies

Why Prescient

The cross-channel advantage

Prescient AI Channel-level analytics Manual attribution
Measures DTC + Amazon + Retail together Spreadsheet effort
Quantifies cross-channel halo effects
Daily model updates across all channels Real-time (per channel) Monthly at best
Optimization including total business impact
No pixel/tag dependency Pixel-dependent
Time to unified view 1-2 weeks N/A (no unified view) Months
See cross-channel measurement in action

FAQ

Common questions

Prescient measures marketing impact across DTC (Shopify, BigCommerce), Amazon (Seller Central, DSP), retail (POS and sell-through data), and wholesale channels. All revenue streams are modeled together so you can see the total impact of each marketing investment — including cross-channel halo effects that traditional analytics completely miss.

Prescient's marketing mix model ingests revenue data from all your sales channels simultaneously and measures the statistical relationship between marketing spend and sales lift across channels. For example, the model can quantify how much of your Meta ad spend's impact shows up as Amazon revenue versus DTC revenue, giving you a complete picture of each channel's true ROI across your entire business.

Yes. Prescient models Amazon advertising (Sponsored Products, DSP) and DTC marketing channels independently while measuring their cross-channel effects. You can see how your Meta campaigns lift Amazon organic sales separately from how Amazon Sponsored Products drive Amazon revenue. This prevents double-counting and gives you clean attribution across channels.

You can start with DTC measurement and add channels as you expand. Prescient's model adapts as you grow — once you have enough data from a new channel (typically 8-12 weeks), we incorporate it into the unified model. Many brands start DTC-only and add Amazon or retail measurement as those channels scale.

Prescient complements your existing tools rather than replacing them. Your Shopify analytics, Amazon Seller Central, and retail reporting continue to provide channel-level operational data. Prescient adds the cross-channel measurement layer that none of those tools can provide individually — showing you how marketing investments drive results across all channels simultaneously.

You don't need perfect data from every channel on day one. Prescient can begin modeling with the channels where you have strong data and incorporate additional channels as data quality improves. Our onboarding team helps identify data gaps and works with you to get the most accurate cross-channel view possible within 1-2 weeks.

Still have questions?

Book a 30-minute call. We'll show you how cross-channel measurement works for your specific channel mix and revenue model.

Book a demo

Learn more

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200+

Brands measured

Daily

Model updates

$2.2B+

Ad spend measured

1-2 wks

To unified view

See the full picture. Fund what actually works.

In your demo, we'll show you how Prescient measures total business impact across DTC, Amazon, and retail — and how halo effect tracking changes the way you allocate budget.

Book your demo

30-minute call · Cross-channel walkthrough · No commitment required