About Amazon Ads
Amazon Ads is Amazon's advertising platform, offering Sponsored Products, Sponsored Brands, and Sponsored Display ad formats that reach shoppers directly on the Amazon marketplace and across Amazon-owned properties. It is a core performance marketing channel for any brand selling on Amazon, providing access to high-intent shoppers at the point of purchase.
How Prescient AI measures Amazon Ads
Prescient AI ingests spend, impressions, clicks, and attributed sales data from Amazon Ads at the campaign level. This data flows into the Marketing Mix Model alongside inputs from every other channel, enabling the model to measure how Amazon advertising incrementally drives revenue, both on Amazon and across other sales channels. Brands can evaluate the performance of individual campaign types, from Sponsored Products to Sponsored Display, within the context of their full marketing mix.
Why measure Amazon Ads with a Marketing Mix Model
Amazon's own reporting attributes conversions using a last-touch window, which tends to inflate the platform's reported return on ad spend. It also cannot account for how Amazon Ads activity influences purchases on your DTC site or other retailers. Prescient AI's Marketing Mix Model measures the halo effects of Amazon advertising, quantifying how Sponsored Brand campaigns, for example, lift branded search volume or drive DTC traffic. With saturation curves and forward-looking forecasts, brands can identify the point where additional Amazon Ads spend stops generating incremental returns and reallocate those dollars to higher-opportunity channels.
