About OpenAI Ads
OpenAI Ads is OpenAI's advertising offering, giving brands a way to place ads within OpenAI's products. It's a new channel for most marketing stacks, alongside the paid search, social, and retail media platforms brands already run.
Connecting OpenAI Ads to Prescient AI
OpenAI Ads is available today as a connectable channel in Prescient AI, listed as OpenAI Ads on your Channels table. Add your own API key on the Connectors page and your spend and delivery data start flowing in, no CSV exports or manual setup required.
Where OpenAI Ads fits in your marketing mix model
Prescient AI is a marketing mix model: it probabilistically reports on your performance and forecasts how each channel contributes to your overall plan based on your brand's unique performance history. Since OpenAI Ads is new, that history doesn't exist yet. Connecting it now starts building that foundation so you can forecast OpenAI Ads alongside the rest of your media once there's enough historical data. Nothing you connected will need to be backfilled.
