About Microsoft Ads
Microsoft Ads (formerly Bing Ads) is a pay-per-click advertising platform that serves ads across Bing, Yahoo, DuckDuckGo, and the broader Microsoft Audience Network including MSN, Outlook.com, and Microsoft Edge. With lower competition than Google Ads and an audience that skews slightly older and more affluent, it is a valuable complement to any paid search strategy.
How Prescient AI measures Microsoft Ads
Prescient AI pulls spend, impressions, clicks, and conversion data from your Microsoft Ads account at the campaign and ad group level. This data is modeled alongside your Google Ads, social, TV, and every other channel in the mix so the Marketing Mix Model can isolate Microsoft Ads' incremental impact on revenue. Daily model updates mean you always have a current read on how Bing and Microsoft search performance shifts as you adjust bids, keywords, and budgets.
Why measure Microsoft Ads with a Marketing Mix Model
Most brands evaluate Microsoft Ads in isolation or compare it only to Google Ads using platform-reported ROAS. But that view misses the bigger picture — search ads frequently amplify the performance of upper-funnel channels and vice versa. A Marketing Mix Model captures these halo effects, revealing how your Microsoft Ads spend interacts with Meta, TV, and other channels to drive total revenue. With Prescient AI, you can identify where Microsoft Ads sits on its saturation curve, forecast incremental returns at different spend levels, and make confident reallocation decisions across your entire paid search and media portfolio.
