Prescient AI's optimization tool lets you forecast the impact on your core KPIs of any budget scenario before you commit a dollar. Powered by your daily-updating MMM. No spreadsheet gymnastics.
The status quo
Your CFO wants to cut 15% from Meta. Your CMO wants to double down on TikTok. Your agency says everything is working great. Nobody can tell you what would actually happen if you moved $50K between channels — because nobody has a model that answers that question in real time and understands the interaction of channels and their halo effects.
The result?
30%+
of ad budgets are misallocated — money left on the table every month
Weeks
spent building budget scenarios in spreadsheets that are outdated by the time they're done
0 confidence
in whether a budget shift will actually improve ROAS or just redistribute waste
The paradigm shift
Prescient AI's optimization tool uses your daily-updating MMM to forecast the impact on your core KPIs of any budget scenario — not just revenue. Set your total spend, choose a timeframe, select the campaigns — and see exactly what happens to ROAS, CAC, and more. Run unlimited scenarios in seconds. No guesswork. No waiting. Just answers.
Capabilities
Set your total budget, choose a forecasting timeframe, and select the campaigns you want to include. Prescient's model simulates the outcome — showing you forecasted revenue, ROAS, and per-channel impact before you change a single dollar.
Prescient doesn't just tell you to "spend more on Meta." It shows exactly how much to move, to which campaigns, and what the expected ROAS shift is for each change. You get a concrete reallocation plan, not a vague recommendation.
"What if we cut 20% across the board?" "What if we go all-in on Meta and TikTok?" "What if we hold everything flat?" Run as many scenarios as you want and compare the forecasted outcomes so your team can make the decision together — with data, not debate.
Forecasts inherit accuracy from your daily-updating MMM — not a static quarterly model
Every optimization scenario is powered by the same validated MMM that updates daily with your real data. This isn't a rule-of-thumb calculator — it's an econometric forecast calibrated against incrementality tests and out-of-sample validation. The model gets smarter every day.
Results
Brands using Prescient AI see an average 24% improvement in ROAS within the first 90 days of acting on optimization recommendations.
24%
avg ROAS improvement
Minutes
to build a scenario
Daily
forecast updates
0
spreadsheets needed
“We trust Prescient implicitly with our media strategy. Their insights into measurement and optimization are invaluable, and their dedication to learning our business ensures that every recommendation helps us scale effectively at the top of the funnel.”
“With Prescient's guidance, we implemented MMM to explore and expand into new TOF channels, including podcasts. The daily insights at the campaign level gave us confidence to scale effectively and achieve measurable growth.”
“The support we get from Prescient goes above and beyond. They're not only a resource but a strategic partner who genuinely cares about our success, helping us integrate MMM insights into our workflow smoothly.”
“Our founder was blown away when I walked him through the platform… It's amazing. So so useful.”
“There is no other tool out there that can help me validate TV.”
Why Prescient
| Spreadsheet planning | Platform auto-bidding | ||
|---|---|---|---|
| Cross-channel optimization | Manual only | ||
| Scenario forecasting | Assumption-based | ||
| Campaign-level granularity | |||
| Backed by validated MMM | |||
| Accounts for halo effects | |||
| Time to build a plan | Minutes | Days to weeks | N/A (black box) |
FAQ
You set the total budget, choose a forecasting timeframe (7, 14, 28 days or custom), and select which campaigns to include. Prescient's model — powered by your daily-updating MMM — simulates how different allocations would affect revenue and ROAS. You see the optimal allocation alongside your current spend and any custom scenarios you create.
Forecast accuracy depends on the underlying MMM, which Prescient validates against incrementality tests and out-of-sample data. Brands using Prescient typically see 90%+ revenue prediction accuracy. The optimization tool provides confidence intervals so you know the range of likely outcomes.
Yes. Create unlimited scenarios with different budget levels, timeframes, and campaign selections. Each scenario is named and saved so your team can review them together. You can compare any scenario against the "no change" baseline to see the projected impact.
Both. You can optimize at the channel level (e.g., shift budget from Meta to TikTok) or drill down to individual campaigns within a channel. You can also lock specific campaigns at their current spend level and optimize the remaining budget around them.
Since the underlying model updates daily, your scenarios always reflect the latest data. Most teams run new scenarios weekly during active budget planning or whenever they're considering a significant spend change. There's no limit on how many scenarios you can create.
Yes — the optimization tool is powered by Prescient's media mix model. The MMM measures incremental impact and the optimization tool uses those measurements to forecast outcomes of different budget scenarios. They work together as part of the Prescient platform.
Still have questions?
Book a 30-minute call. We'll walk you through an optimization scenario using your actual channels and budget.
Book a demoLearn more
200+
Brands optimized
24%
Avg ROAS lift
$2.2B+
Ad spend optimized
Minutes
To build a plan
In your demo, we'll build an optimization scenario using your actual channels and show you exactly where budget is being wasted — and where the growth opportunities are.
Book your demo30-minute call · Custom optimization scenario included · No commitment required
