Improved Integrations
Update Amazon Ads Data Patch with Specific Instructions
We’ve improved the Amazon Ads data patch experience by embedding clear, step-by-step historical backfill instructions directly into the UI.
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Improvements
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Improved Attribution
Reporting Improvement on Zero-Spend Days
We’re making a small but meaningful change to the way we display campaign data on the Performance Dashboard.
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Improved Halo effects
Homepage: Base vs Halo Effect Additions
Now, you can navigate the home page card to understand the various cuts that your Halo Effects might take.
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Improved Platform
Date Ranges Available For Saved Views
Users now have the ability to include a date range in the custom saved views that they create. For example, one can use a preset such as the Last 14 days vs LY as a custom view, so that it's always available to them to pull up when needed for analysis. Additionally users can select an explicit date ...
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Improved Halo effects
Halo View now includes Amazon & Shopify Halo Effect Columns by Default
On the Performance Page, when you select Halo View from the views dropdown, this saved view will now automatically populate the Halo Effects columns split out by Amazon & Shopify.
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Date Picker Updates
We resolved some bugs and usability issues as it relates to our date selector on the platform:
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Improved Platform
🆕 Prescient Brand Refresh!
We are thrilled to introduce our new and improved brand look! With it’s bold colors, geometric patterns, and illuminating colors we know that users will feel more confident than ever and uncover important information faster than before.
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Improved Halo effects
Halo Effect Daily Level Exports
Base vs Halo Effect Rollup, the homepage card that reports on revenue mix earned across Base and Halo effects, was not available as an export at the daily level, but now it is!
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Data Pipeline Redesign (DBT)
After nearly 3 years, our engineering team redesigned and reimplemented an improved data pipeline system to better serve Prescient’s customers.
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Onboarding Connector Flow
Here at Prescient, we are focused on ensuring our clients have the best possible experience with our platform, and with that we have introduced a new step by step flow to help onboarding clients connect their data sources. This has been a big friction point in our onboarding flow, and we are proud t...
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Optimizer Template Updates
Users asked us to make the Optimizer template more simple to use, so we answered that demand with three changes to the configuration:
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Improved Reporting
"Has MMM Revenue" Saved View
Additionally, we released a new default view for all Prescient users: 'Has MMM Revenue.' This new view is now available via the View dropdown on your Performance page.
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Private Optimization Scenarios
Users can now keep their scenarios private, or choose to share publicly with their team
Improved Reporting
MMM Base vs Halo columns
Added new columns to split out Base and Halo revenue from total MMM Revenue on the Performance page.
Improved Integrations
MMM Columns by Storefront
You can now segment revenue by storefront on the Performance page! To view the amount of revenue driven to your primary storefront (Shopify, SFCC, or GA) or the revenue driven to your Amazon storefront, navigate to the performance page and enable the ‘MMM Shopify’ and ‘MMM Amazon Revenue’ columns vi...
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Improved Optimization
Optimizer Budget Locking
Now, users can include campaigns in their optimization knowing that spend will stay the same as it currently is, but they are making an explicit decision to not run the optimization procedure (but still see the forecast for that campaign in the scenario outcome).
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