New Optimization

Reported CAC on Revenue / ROAS Optimization Outcomes

Users asked us for the ability to see the reported CAC from the prior period to use in making decisions on whether or not to accept or reject ROAS recommendations from the optimizer. Users want the ability to balance out and evaluate spend changes based on tradeoffs between ROAS and CAC. This is an ...

Reported CAC on Revenue / ROAS Optimization Outcomes

Users asked us for the ability to see the reported CAC from the prior period to use in making decisions on whether or not to accept or reject ROAS recommendations from the optimizer. Users want the ability to balance out and evaluate spend changes based on tradeoffs between ROAS and CAC. This is an optional column field that will display on the Revenue/ROAS based outcomes.

Reported CAC on Revenue / ROAS Optimization Outcomes

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