Listen to any blog post — AI-narrated audio on every article

What shipped

An inline audio player at the top of every article on The Forward. Press play and listen to the full post — narrated end-to-end by an AI voice — instead of reading it.

The feature is live on every non-draft post on the blog. No toggle, no sign-up, no separate app. Scrub, pause, speed up, and resume like any other podcast player.

Why it matters

Some of our best posts are long. The halo effects guide, the laws of marketing measurement, the baseline leakage deep-dive — those aren't five-minute reads.

Reading a dense argument on MMM, saturation curves, or attribution requires screen time most marketing leaders don't have mid-day. Audio meets you where you already consume ideas — on a commute, a walk, at the gym, or between meetings with a pair of headphones in.

How to use it

1. Open any article at prescientai.com/blog.
2. At the top of the post, above the headline, you'll see an audio player.
3. Press play. Use the scrub bar to jump to a section, or adjust playback speed if you like to listen at 1.5× or 2×.

That's it. The audio is the full post — title and body — read straight through.

What's narrated

• Every non-draft blog post on The Forward — over 200 articles today.
• New posts get an audio track generated automatically as part of our publishing flow, so the library stays in sync going forward.
• Drafts and scheduled posts are excluded until they go live.

Under the hood

Audio is generated with OpenAI's gpt-4o-mini-tts model using the coral voice. Each post is chunked at sentence boundaries, stitched into a single MP3, and uploaded to Vercel Blob so playback is fast from anywhere in the world. A manifest on the site maps each post slug to its audio URL, and the blog template renders the player only when a track is available.

No third-party podcast host. No separate subscription. Just press play.