OpenAI Connector
OpenAI is now a connectable channel in Prescient AI. Add your API key today so data can start building about your OpenAI Ads performance that can be used for future forecasting.
OpenAI Ads is live as a connectable channel. OpenAI now appears as a channel you can connect in Prescient AI, listed as OpenAI Ads on your Channels table, alongside the rest of your media. If you are running spend on OpenAI, you can bring it into the same view as every other channel you already have.
Connecting is self-serve and takes minutes. Open the Connectors page, choose OpenAI, and add your own API key. That's the whole setup; no CSV export, no data pull on our side, no onboarding call. Once the key is in, your OpenAI Ads spend and delivery data start flowing into the platform.
Why connect now, before there's a forecast. Prescient AI is a marketing mix model. Its job is to probabilistically report on your performance and help you forecast how each channel contributes to your overall plan. Forecasting leans on the history a channel has behind it. Since OpenAI Ads is new, that history doesn't exist yet. The earlier the data accrues, the sooner you can forecast OpenAI Ads based on your brand's actual data. Connect today to kick off that process.
What to expect today. Today you're turning the connection on. OpenAI Ads shows up as a channel and its data lands in the platform as it comes in. It's not part of your modeled media mix yet, and we would rather say that plainly than put a number on a channel that isn't based on your actual performance. When the data is there to support it, OpenAI Ads joins the forecasting feature, and nothing you connected will need to be backfilled.
Connect OpenAI Ads whenever you're ready to start building your brand's unique performance history.