New Optimization
Optimizer: Accept/Reject & New Tracking
Feature Release: Optimization Tracking Improvements
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Updates — Page 3
Product updates, new integrations, and improvements to the platform. Shipped regularly.
Improved Platform
Date Picker Updates
We resolved some bugs and usability issues as it relates to our date selector on the platform:
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Improved Platform
🆕 Prescient Brand Refresh!
We are thrilled to introduce our new and improved brand look! With it’s bold colors, geometric patterns, and illuminating colors we know that users will feel more confident than ever and uncover important information faster than before.
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New Integrations
KPI Report: MMM % of Total
We know how important it is for marketers to track the proportion of their eCommerce revenue that is coming from Media, known on our platform as MMM % of Total. This metric appears as a hero metric on the Performance Page, but users asked us for the ability to track this metric over time so that the...
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New Reporting
Stacked Area Graphs
Our users asked us for a new way to visualize time series data on the KPI card on the homepage. We answered this demand by adding in the option for a Stacked Area chart, in addition to the classic line time series chart. To toggle on this feature, simply use the View As toggle, and select Stacked.
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Improved Halo effects
Halo Effect Daily Level Exports
Base vs Halo Effect Rollup, the homepage card that reports on revenue mix earned across Base and Halo effects, was not available as an export at the daily level, but now it is!
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Data Pipeline Redesign (DBT)
After nearly 3 years, our engineering team redesigned and reimplemented an improved data pipeline system to better serve Prescient’s customers.
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New Reporting
Onboarding Homepage Tour
As part of our ongoing efforts to enhance and streamline our onboarding experience for users, we now have a new stepper tour that will introduce each individual homepage report and give the user context into it's value and how to use it. All new members of orgs (admins or viewers) will have the oppo...
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Onboarding Connector Flow
Here at Prescient, we are focused on ensuring our clients have the best possible experience with our platform, and with that we have introduced a new step by step flow to help onboarding clients connect their data sources. This has been a big friction point in our onboarding flow, and we are proud t...
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Homepage Exports
Our new Homepage feature has received a ton of great feedback from our users, and we are excited to announce that we have built CSV Exports for each of the homepage reports. Our users have been asking us for a way to bring the granular data into excel so that they can manipula…
Read the full update Improved Optimization
Optimizer Template Updates
Users asked us to make the Optimizer template more simple to use, so we answered that demand with three changes to the configuration:
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Improved Reporting
"Has MMM Revenue" Saved View
Additionally, we released a new default view for all Prescient users: 'Has MMM Revenue.' This new view is now available via the View dropdown on your Performance page.
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These updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.