Updates
Product updates, new integrations, and improvements to the platform. Shipped regularly.
On the performance page, users asked for the ability to see the entire waterfall of Ecomm Revenue (transactional only) to MMM Revenue, to the % of total that the MMM represents.
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On the Performance Page, when you select Halo View from the views dropdown, this saved view will now automatically populate the Halo Effects columns split out by Amazon & Shopify.
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Users asked us for the ability to explicitly select individual campaigns they wish to appear on the Performance Page, and then save it as a view. In the Filters dropdown, the last option selection is Campaigns, where users can select the campaigns to filter for and see in view.
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Users asked us for the ability to see the reported CAC from the prior period to use in making decisions on whether or not to accept or reject ROAS recommendations from the optimizer. Users want the ability to balance out and evaluate spend changes based on tradeoffs between ROAS and CAC. This is an ...
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Users asked us for the ability to control which metrics appear on the hero bar on the performance page, and the order in which they appear. For this, we have released a new button called Metrics on the hero bar that allows users to configure which metrics appear and in what order. Users can control ...
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We are enabling users to ensure the accuracy of their synced data to our platform, before the data is used for modeling. Newly onboarded customers will see this brand new and automated experience.
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Feature Release: Optimization Tracking Improvements
Read the full updateWe resolved some bugs and usability issues as it relates to our date selector on the platform:
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We are thrilled to introduce our new and improved brand look! With it’s bold colors, geometric patterns, and illuminating colors we know that users will feel more confident than ever and uncover important information faster than before.
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We know how important it is for marketers to track the proportion of their eCommerce revenue that is coming from Media, known on our platform as MMM % of Total. This metric appears as a hero metric on the Performance Page, but users asked us for the ability to track this metric over time so that the...
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Our users asked us for a new way to visualize time series data on the KPI card on the homepage. We answered this demand by adding in the option for a Stacked Area chart, in addition to the classic line time series chart. To toggle on this feature, simply use the View As toggle, and select Stacked.
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Base vs Halo Effect Rollup, the homepage card that reports on revenue mix earned across Base and Halo effects, was not available as an export at the daily level, but now it is!
Read the full updateThese updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.
