Media Forecaster

Media Forecaster puts planning in one place. It folds the in-platform Optimizer and the Labs Budget Planner together, so you set one goal and get one plan across every model you run. Every recommendation shows its reasoning before you commit, which is what lets you stand behind the plan in a budget meeting.

One goal, one explained plan

Pick a goal and the plan comes back with the reasoning attached. You can target revenue, ROAS, new customers, or cost per new customer, one target at a time for now. If the target is out of reach for the budget you set, the plan says so up front rather than quietly missing it.

Two ways to plan

• Optimize when the window is short. It moves budget across the campaign curves you are modeling right now, down to the campaign level. Use it for the next four to five weeks, while those campaigns still exist.
• Forecast when the window is long. Campaigns turn over, so for something like Q4 it works off aggregated tactic curves at the channel level instead.

Either way you can plan from 7 to 365 days out, daily or weekly, and it accounts for seasonality like the holiday run-up.

Scope it to your business

Run it on one model, a few, or the whole portfolio, then roll the same plan up to campaign, tactic, channel, or funnel, whichever view a given stakeholder cares about. A risk tolerance setting controls how far the plan can stray from your recent baseline, and you pick which media to include, preserve, or constrain.

Review, then commit

You see the why behind every move before committing to it. Save, draft, share, or archive scenarios as you go. When you present it, it is the same plan you built, with no second tool to reconcile against.

Part of Prescient Horizons.