Data Center
Map a new campaign into your model yourself, in one self-service screen for integrations, connectors, and mapping.
Data Center is one screen for your whole modeling setup, from saved credentials through to a live deployment. Launch a new campaign or add a channel, and your team maps it into the model themselves. The model keeps up with the media plan, and a change that used to sit in a ticket queue takes a few minutes.
Connect, validate, deploy
- Connect with saved credentials and live connectors.
- Validate by mapping campaigns and tactics, and surfacing whatever is still unmapped.
- Deploy the configuration to your live models.
Integrations and connectors
Saved credentials cover Amazon S3, Azure Blob, BigQuery, Direct API, SFTP, Shopify, Snowflake (Data Share and Service Account), and TikTok Shop. The live connectors run on Fivetran, and every feed lists its status and last sync.
Map campaigns and tactics
Campaign Mapping standardizes raw campaigns into tactics and flags the ones still unmapped. Tactic Mapping then assigns each tactic to a model state, Base, Halo, or Base plus Halo, which is how the model knows what each dollar is doing.
Part of Prescient Horizons.