The Forward — Page 2
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Oct 28, 2026 · Marketing Measurement
Why does MMM need variation in marketing spend to work?
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Oct 27, 2026 · Strategy
Cross-channel optimization: How to make your marketing channels work as one system
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Oct 27, 2026 · Marketing Measurement
How does MMM measure halo effects across sales channels?
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Oct 26, 2026 · Strategy
What marketers need to know about audio advertising before they buy
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Oct 26, 2026 · Marketing Measurement
How does MMM handle correlation?
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Oct 23, 2026 · Marketing Measurement
Are there MMMs that do budget optimization?
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Oct 23, 2026 · Strategy
You’re overestimating the impact of your bottom of funnel content
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Oct 22, 2026 · Marketing Measurement
How can a business assess the ROI from influencer marketing?
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Oct 22, 2026 · Strategy
How programmatic audio advertising works and how to measure what it's worth
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Oct 21, 2026 · Marketing Measurement
What cross-channel analysis really shows you (and what most dashboards miss)
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Oct 21, 2026 · Marketing Measurement
A marketer’s guide to in-house MMM builds vs vendor tools
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Oct 20, 2026 · Strategy
Consideration marketing: How to win the shortlist and prove it's paying off
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