Prescient AI
The Forward — Page 2
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
Mar 23, 2026 · Marketing Measurement
What is multicollinearity? A marketer's guide to a hidden measurement problem
Read article
Mar 20, 2026 · Strategy
What the ADPPA means for your marketing measurement strategy
Read article
Mar 19, 2026 · Marketing Measurement
Is MMM right for your business? A fit guide for marketers
Read article
Mar 19, 2026 · Marketing Measurement
Marketing mix modeling limitations: what every brand should know
Read article
Mar 18, 2026 · Prescient Perspective
If your MMM provider started in MTA, here's what might be happening with your data
Read article
Mar 18, 2026 · Prescient Perspective
The problems with vibe-coded MMMs and what they cost you
Read article
Mar 17, 2026 · Prescient Perspective
Prescient's branded search attribution FAQs and answers
Read article
Mar 17, 2026 · Marketing Measurement
Model stability: a guide for marketers evaluating MMMs
Read article
Mar 16, 2026 · Marketing Measurement
How often should your MMM be refreshed? Ideally, daily
Read article
Mar 16, 2026 · POV
What is a vibe-coded MMM? A guide to what they are and their limitations
Read article
Mar 13, 2026 · Marketing Measurement
What is causal marketing? A realistic look at what's possible
Read article
Mar 13, 2026 · Marketing Measurement
What is a good R-squared value for an MMM?
Read article