The Forward — Page 2
All articles
Oct 6, 2026 · Strategy
What cohort analysis in marketing shows, how to do it, and where it goes wrong
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Oct 6, 2026 · Marketing Measurement
How do MMMs work? What happens between your data and your budget recommendation
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Oct 5, 2026 · Strategy
Cross-channel vs omnichannel marketing: The differences that matter for your budget
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Oct 2, 2026 · Strategy
How effective is direct mail marketing? What the numbers show and what they miss
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Oct 2, 2026 · Strategy
Top of funnel vs bottom of funnel: How they differ and how to balance your budget
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Oct 1, 2026 · Marketing Measurement
Marketing mix modeling vs. multi-touch attribution: Which one answers your question?
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Oct 1, 2026 · Marketing Measurement
Multi-channel marketing challenges: What gets harder with every channel you add
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Sep 30, 2026 · POV
How AI is changing top of funnel demand generation
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Sep 29, 2026 · Strategy
You’re underestimating the value of top of funnel marketing
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Sep 28, 2026 · Strategy
Are awareness campaigns effective?
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Sep 28, 2026 · Marketing Measurement
What marketers need to know about the Utah Consumer Privacy Act
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Sep 25, 2026 · POV
How your upper funnel drives revenue (even when platform reporting says it doesn't)
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