Prescient AI
The Forward — Page 2
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
May 29, 2026 · Marketing Measurement
Your MMM is only as good as what you put into it
Read article
May 28, 2026 · Strategy
How mobile apps fit into your marketing channel mix
Read article
May 28, 2026 · Marketing Measurement
Why top-of-funnel spend keeps losing the budget argument (and how to fix it)
Read article
May 27, 2026 · Marketing Measurement
How to measure MNTN performance TV campaigns
Read article
May 27, 2026 · Marketing Measurement
The 31 best marketing intelligence tools, organized by use case
Read article
May 26, 2026 · Marketing Measurement
What is a tracking pixel audit (and how do you run one)?
Read article
May 26, 2026 · Strategy
What cross-device targeting is, how it works, and why it's getting harder
Read article
May 25, 2026 · Strategy
8 Critical omnichannel marketing best practices for modern brands
Read article
May 22, 2026 · Marketing Measurement
What is impression share? A guide for performance marketers
Read article
May 22, 2026 · Marketing Measurement
What sales uplift is, how to measure it, and why your numbers might be off
Read article
May 21, 2026 · Marketing Measurement
How to measure CTV advertising effectively
Read article
May 21, 2026 · Strategy
New York Privacy Act: What marketers need to know before it passes
Read article