The Forward — Page 3
All articles
Sep 3, 2026 · Marketing Measurement
What marketers need to know about Connecticut privacy laws (CTDPA)
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Sep 3, 2026 · POV
Why halo effects matter even more for subscription businesses
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Sep 2, 2026 · Strategy
How to develop a marketing strategy that actually drives results
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Sep 2, 2026 · Marketing Measurement
Why don't holdout test results hold up over time?
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Sep 1, 2026 · Marketing Measurement
How closed loop attribution connects your marketing spend to real revenue
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Sep 1, 2026 · Marketing Measurement
How the time decay attribution model works, when to use it, and where it falls short
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Aug 31, 2026 · Marketing Measurement
Is pixel tracking considered selling personal data? Sometimes.
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Aug 31, 2026 · Marketing Measurement
Virginia privacy laws: What marketers need to know about the VCDPA
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Aug 28, 2026 · Marketing Measurement
Understanding how Colorado privacy laws change your marketing measurement
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Aug 27, 2026 · Marketing Measurement
MTA vs. holdout tests vs. Prescient: What each one can (and can't) tell you
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Aug 27, 2026 · Strategy
How to actually optimize your ad spend (not just cut waste)
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Aug 26, 2026 · Strategy
How to build an always-on marketing strategy that actually compounds
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