The Forward — Page 4
All articles
Aug 6, 2026 · Strategy
The real benefits of retail media networks (and what the hype leaves out)
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Aug 6, 2026 · Announcements
Prescient AI named Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards
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Aug 5, 2026 · Strategy
What are lookalike audiences (and how do you know they're paying off)?
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Aug 5, 2026 · Strategy
Can MMM be used for day-to-day optimization?
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Aug 4, 2026 · Marketing Measurement
A non-technical guide to deterministic data in marketing and where it falls short
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Aug 4, 2026 · Marketing Measurement
Quality measurement is missing from most marketing campaign management
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Aug 3, 2026 · Marketing Measurement
What it actually takes to measure marketing continuously
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Aug 3, 2026 · Marketing Measurement
What marketing efficiency actually measures (and why it isn't the whole story)
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Jul 31, 2026 · Strategy
What is data quality? Core dimensions, common issues, and how to measure it
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Jul 30, 2026 · Marketing Measurement
How to measure marketing effectiveness across platforms and channels
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Jul 30, 2026 · Strategy
How identity resolution works and what most guides leave out
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Jul 29, 2026 · Incrementality
A vendor-by-vendor guide to the best incrementality testing tools in 2026
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