The Forward — Page 4
All articles
Oct 12, 2026 · Strategy
Funnel strategy for digital marketing: How to build one where every stage earns its budget
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Oct 9, 2026 · Marketing Measurement
Can MMM measure branded vs. non-branded search?
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Oct 9, 2026 · Strategy
How to improve direct mail response rates (& count the responses you're missing)
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Oct 8, 2026 · Marketing Measurement
Can MMM predict what will happen if you increase ad spend?
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Oct 8, 2026 · Strategy
What is EDDM? Every Door Direct Mail explained
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Oct 7, 2026 · Marketing Measurement
Can MMMs measure campaigns, or only channels?
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Oct 7, 2026 · Strategy
Top of funnel marketing tactics that work and how to prove it
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Oct 6, 2026 · Strategy
What cohort analysis in marketing shows, how to do it, and where it goes wrong
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Oct 6, 2026 · Marketing Measurement
How do MMMs work? What happens between your data and your budget recommendation
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Oct 5, 2026 · Strategy
Cross-channel vs omnichannel marketing: The differences that matter for your budget
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Oct 2, 2026 · Strategy
How effective is direct mail marketing? What the numbers show and what they miss
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Oct 2, 2026 · Strategy
Top of funnel vs bottom of funnel: How they differ and how to balance your budget
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