The Forward — Page 4
All articles
Aug 26, 2026 · Strategy
Your peak-season ROAS targets are probably wrong for retail too
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Aug 25, 2026 · Incrementality
Attribution vs incrementality: when to use which
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Aug 25, 2026 · Marketing Measurement
What marketers need to know about California data privacy law vs GDPR and measurement
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Aug 25, 2026 · Marketing Measurement
Your digital campaigns are driving retail sales. Here's how you measure them.
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Aug 24, 2026 · Marketing Measurement
What is Bayesian linear regression? A marketer's guide to how MMM tools model your data
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Aug 24, 2026 · Marketing Measurement
Halo effects aren't a nice-to-have metric
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Aug 21, 2026 · Marketing Measurement
TACoS marketing: What it actually tells you (and what it doesn't)
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Aug 20, 2026 · Strategy
How to plan a multi-channel marketing campaign that actually works together
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Aug 20, 2026 · Marketing Measurement
Prescient and matched market testing: what each is built to answer
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Aug 19, 2026 · Marketing Measurement
What California's data privacy law means for your marketing data
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Aug 19, 2026 · Marketing Measurement
How to measure the impact of marketing without guessing
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Aug 18, 2026 · Incrementality
What matched market testing can (and can't) tell you about your marketing
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