The Forward — Page 4
All articles
Jul 16, 2026 · Marketing Measurement
This measurement blind spot is costing beauty brands credit for their media spend
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Jul 16, 2026 · Marketing Measurement
How triangulation with MMM, MTA, and testing works in marketing
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Jul 15, 2026 · Attribution
A marketer's step-by-step framework for how to build an identity graph
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Jul 15, 2026 · Marketing Measurement
What is privacy-preserving ad measurement?
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Jul 14, 2026 · Marketing Measurement
How to know if your audience planning is actually working
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Jul 14, 2026 · Strategy
How to build a mix of marketing campaigns that actually works together
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Jul 13, 2026 · Strategy
Data-driven marketing tactics: A practical playbook for smarter budget decisions
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Jul 13, 2026 · POV
7 signs in your campaign data that consumers are getting more selective
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Jul 10, 2026 · Marketing Measurement
What ad fatigue is, what's causing it, and how to fix it
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Jul 10, 2026 · Strategy
The real advantages of market segmentation, and how to prove they're working
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Jul 9, 2026 · Marketing Measurement
Best identity graph for cross-device tracking in martech
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Jul 9, 2026 · Strategy
The important metrics of a marketing budget (and ones you might be missing)
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