The Forward — Page 4
All articles
Sep 17, 2026 · Marketing Measurement
Why marketers need to understand the Texas Data Privacy and Security Act
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Sep 16, 2026 · Marketing Measurement
How a W-shaped attribution model works and when to use it
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Sep 16, 2026 · Marketing Measurement
What is closed-loop marketing, and what does it miss?
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Sep 15, 2026 · Marketing Measurement
The problem with slicing revenue like a pie chart, and how our model fixes it
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Sep 15, 2026 · Marketing Measurement
What is marginal ROI (mROI) and why doesn't it always decline?
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Sep 14, 2026 · Strategy
How demand side platforms (DSPs) fit into your media buying stack
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Sep 14, 2026 · Strategy
How do commerce media networks generate revenue for businesses?
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Sep 11, 2026 · Marketing Measurement
How to read (and trust) what your data is telling you
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Sep 10, 2026 · Marketing Measurement
Data-driven attribution vs. MMM: How to measure what's actually working
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Sep 10, 2026 · Marketing Measurement
What is lift in marketing? A guide to measuring campaign impact
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Sep 9, 2026 · Strategy
How to select a commerce media network partner
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Sep 9, 2026 · Marketing Measurement
What marketers need to understand about walled gardens
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