Prescient AI
The Forward — Page 4
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
Mar 4, 2026 · Strategy
What is promotion analysis? A marketer’s guide to measuring what’s actually working
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Mar 4, 2026 · Marketing Measurement
What is R-squared? A marketer’s guide to understanding model fit
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Mar 3, 2026 · POV
Branded search is purely incremental, but that doesn’t mean it isn’t critical
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Mar 3, 2026 · Marketing Measurement
What is return on ad spend (ROAS)?
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Mar 2, 2026 · Strategy
Conversion rate marketing: the complete guide for modern brands
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Mar 2, 2026 · Announcements
Your marketing drives retail sales. Now you can prove it.
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Feb 26, 2026 · Marketing Measurement
What is a Bayesian hierarchical model? A marketer’s plain-English guide
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Feb 26, 2026 · Marketing Measurement
What is a good return on marketing investment?
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Feb 25, 2026 · POV
Building a regulation-ready marketing machine: How to future-proof your strategy now
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Feb 25, 2026 · Marketing Measurement
How mechanistic modeling solves the baseline leakage problem
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Feb 24, 2026 · Attribution
12 top marketing attribution software solutions: 2026 comparison guide
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Feb 24, 2026 · Marketing Measurement
What is ACoS? The metric every advertiser should know (and its limits)
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