The Forward — Page 5
All articles
Oct 1, 2026 · Marketing Measurement
Marketing mix modeling vs. multi-touch attribution: Which one answers your question?
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Oct 1, 2026 · Marketing Measurement
Multi-channel marketing challenges: What gets harder with every channel you add
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Sep 30, 2026 · POV
How AI is changing top of funnel demand generation
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Sep 29, 2026 · Strategy
You’re underestimating the value of top of funnel marketing
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Sep 28, 2026 · Strategy
Are awareness campaigns effective?
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Sep 28, 2026 · Marketing Measurement
What marketers need to know about the Utah Consumer Privacy Act
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Sep 25, 2026 · POV
How your upper funnel drives revenue (even when platform reporting says it doesn't)
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Sep 25, 2026 · Marketing Measurement
Prescient vs. last-click: What your attribution model can't see
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Sep 24, 2026 · Marketing Measurement
Lift vs. incrementality: what the difference actually means for your budget
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Sep 24, 2026 · POV
What happens to your sales after a promotion ends
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Sep 23, 2026 · Marketing Measurement
The Florida Digital Bill of Rights and what it means for your marketing data
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Sep 23, 2026 · POV
Why traditional MMMs fall apart during peak sales
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