Prescient AI
The Forward — Page 5
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
Jan 26, 2026 · Attribution
OTT measurement: Making streaming performance measurable
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Jan 26, 2026 · Attribution
What is first party data and why it matters for your business
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Jan 23, 2026 · Strategy
The 4 types of segmentation in marketing (and where teams get them wrong)
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Jan 23, 2026 · Attribution
A guide to the data driven attribution model
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Jan 22, 2026 · Attribution
Why account based marketing attribution is harder than you think
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Jan 22, 2026 · Attribution
First touch vs last touch attribution: Which channel really deserves the credit?
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Jan 21, 2026 · Attribution
The attribution problem: Why we keep blaming the wrong cause
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Jan 20, 2026 · Attribution
Ad measurement: Understanding what’s actually working in your marketing in 2026
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Jan 20, 2026 · Strategy
Data-driven marketing insights: Your complete guide to better decisions
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Jan 16, 2026 · Attribution
MTA measurement: Finding truth across the customer journey?
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Jan 15, 2026 · Strategy
Data-driven marketing approach: What marketing leaders need to know
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Jan 14, 2026 · Marketing Measurement
What causality is in marketing and why it matters
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