The Forward — Page 5
All articles
Jul 9, 2026 · Marketing Measurement
Best identity graph for cross-device tracking in martech
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Jul 9, 2026 · Strategy
The important metrics of a marketing budget (and ones you might be missing)
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Jul 8, 2026 · Strategy
What is marketing data analysis (and how do you actually use it)?
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Jul 8, 2026 · POV
Why your marketing team structure might be your biggest measurement problem
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Jul 7, 2026 · POV
Budget freezes are a measurement problem as much as a money problem
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Jul 7, 2026 · Marketing Measurement
8 types of data-driven marketing solutions worth adding to your stack in 2026
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Jul 6, 2026 · Strategy
How to spend your marketing budget (without guessing)
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Jul 6, 2026 · Attribution
Identity graph companies: How to choose the right provider for your brand
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Jul 3, 2026 · Marketing Measurement
What is advertising analytics? A guide to tracking ad performance that drives decisions
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Jul 3, 2026 · POV
What your attribution isn't telling you about your best customers
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Jul 2, 2026 · Marketing Measurement
The best cross-channel budget optimization tools for marketers
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Jul 2, 2026 · Strategy
Funnel vs ads vs scaling in marketing: How the three fit together
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