The Forward — Page 6
All articles
Aug 31, 2026 · Marketing Measurement
Is pixel tracking considered selling personal data? Sometimes.
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Aug 31, 2026 · Marketing Measurement
Virginia privacy laws: What marketers need to know about the VCDPA
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Aug 28, 2026 · Marketing Measurement
Understanding how Colorado privacy laws change your marketing measurement
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Aug 27, 2026 · Marketing Measurement
MTA vs. holdout tests vs. Prescient: What each one can (and can't) tell you
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Aug 27, 2026 · Strategy
How to actually optimize your ad spend (not just cut waste)
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Aug 26, 2026 · Strategy
How to build an always-on marketing strategy that actually compounds
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Aug 26, 2026 · Strategy
Your peak-season ROAS targets are probably wrong for retail too
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Aug 25, 2026 · Incrementality
Attribution vs incrementality: when to use which
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Aug 25, 2026 · Marketing Measurement
What marketers need to know about California data privacy law vs GDPR and measurement
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Aug 25, 2026 · Marketing Measurement
Your digital campaigns are driving retail sales. Here's how you measure them.
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Aug 24, 2026 · Marketing Measurement
What is Bayesian linear regression? A marketer's guide to how MMM tools model your data
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Aug 24, 2026 · Marketing Measurement
Halo effects aren't a nice-to-have metric
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