The Forward — Page 6
All articles
Aug 7, 2026 · Announcements
Introducing Horizons 2026: Six updates built around one idea
Read article
Aug 7, 2026 · Strategy
What is a retail media network and how can marketers use them?
Read article
Aug 6, 2026 · Strategy
The real benefits of retail media networks (and what the hype leaves out)
Read article
Aug 6, 2026 · Announcements
Prescient AI named Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards
Read article
Aug 5, 2026 · Strategy
What are lookalike audiences (and how do you know they're paying off)?
Read article
Aug 5, 2026 · Strategy
Can MMM be used for day-to-day optimization?
Read article
Aug 4, 2026 · Marketing Measurement
A non-technical guide to deterministic data in marketing and where it falls short
Read article
Aug 4, 2026 · Marketing Measurement
Quality measurement is missing from most marketing campaign management
Read article
Aug 3, 2026 · Marketing Measurement
What it actually takes to measure marketing continuously
Read article
Aug 3, 2026 · Marketing Measurement
What marketing efficiency actually measures (and why it isn't the whole story)
Read article
Jul 31, 2026 · Strategy
What is data quality? Core dimensions, common issues, and how to measure it
Read article
Jul 30, 2026 · Marketing Measurement
How to measure marketing effectiveness across platforms and channels
Read article