The Forward — Page 6
All articles
Sep 22, 2026 · Marketing Measurement
How to measure effectiveness of awareness campaign performance
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Sep 22, 2026 · Marketing Measurement
How retargeting pixels work and what they can't tell you
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Sep 21, 2026 · Strategy
What through-channel marketing is, how it works, and how to measure it
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Sep 21, 2026 · Marketing Measurement
What counts as valuable consideration in marketing (and when it means you're selling data)
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Sep 18, 2026 · Strategy
What purchase-based targeting is, and what it can't tell you on its own
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Sep 18, 2026 · Marketing Measurement
Washington Privacy Act: What the People's Privacy Act would change
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Sep 17, 2026 · Marketing Measurement
How full path attribution model works and when it's worth using
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Sep 17, 2026 · Marketing Measurement
Why marketers need to understand the Texas Data Privacy and Security Act
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Sep 16, 2026 · Marketing Measurement
How a W-shaped attribution model works and when to use it
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Sep 16, 2026 · Marketing Measurement
What is closed-loop marketing, and what does it miss?
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Sep 15, 2026 · Marketing Measurement
The problem with slicing revenue like a pie chart, and how our model fixes it
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Sep 15, 2026 · Marketing Measurement
What is marginal ROI (mROI) and why doesn't it always decline?
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