The Forward — Page 7
All articles
Aug 21, 2026 · Marketing Measurement
TACoS marketing: What it actually tells you (and what it doesn't)
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Aug 20, 2026 · Strategy
How to plan a multi-channel marketing campaign that actually works together
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Aug 20, 2026 · Marketing Measurement
Prescient and matched market testing: what each is built to answer
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Aug 19, 2026 · Marketing Measurement
What California's data privacy law means for your marketing data
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Aug 19, 2026 · Marketing Measurement
How to measure the impact of marketing without guessing
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Aug 18, 2026 · Incrementality
What matched market testing can (and can't) tell you about your marketing
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Aug 18, 2026 · POV
5 Predictive analytics wins our clients got with the Prescient platform
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Aug 17, 2026 · Marketing Measurement
How to make purpose driven marketing campaigns that actually drive revenue
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Aug 14, 2026 · Announcements
See where every channel earns its budget with our new attribution
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Aug 14, 2026 · Marketing Measurement
What marketing tools with predictive analytics actually predict
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Aug 13, 2026 · Marketing Measurement
What is campaign management software (and what can't it do alone)?
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Aug 13, 2026 · Announcements
See exactly what your model sees: Introducing Model Center
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