Prescient AI
The Forward — Page 8
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
Jan 22, 2026 · Attribution
First touch vs last touch attribution: Which channel really deserves the credit?
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Jan 21, 2026 · Attribution
The attribution problem: Why we keep blaming the wrong cause
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Jan 20, 2026 · Attribution
Ad measurement: Understanding what’s actually working in your marketing in 2026
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Jan 20, 2026 · Strategy
Data-driven marketing insights: Your complete guide to better decisions
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Jan 16, 2026 · Attribution
MTA measurement: Finding truth across the customer journey?
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Jan 15, 2026 · Strategy
Data-driven marketing approach: What marketing leaders need to know
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Jan 14, 2026 · Marketing Measurement
What causality is in marketing and why it matters
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Jan 13, 2026 · Attribution
Probabilistic versus deterministic attribution: what marketing leaders need to know
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Jan 13, 2026 · Marketing Measurement
Why validation is critical for brands using an MMM
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Jan 12, 2026 · Marketing Measurement
Model validation in marketing mix modeling: What marketing leaders need to know
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Jan 12, 2026 · POV
Using incrementality data with Prescient’s MMM
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Jan 9, 2026 · Announcements
Winter 2025-2026: Your marketing measurement just got more powerful
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