The Forward — Page 8
All articles
Jun 12, 2026 · Marketing Measurement
How to measure the success of a marketing campaign
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Jun 11, 2026 · Marketing Measurement
How to identify high-impact budget changes in the Prescient platform
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Jun 11, 2026 · Strategy
The modern marketer's guide to lifecycle marketing
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Jun 10, 2026 · Incrementality
How are incrementality experiments different from A/B experiments?
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Jun 10, 2026 · Strategy
When to act on an optimizer recommendation vs. when to wait
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Jun 9, 2026 · Strategy
A guide to digital media planning for modern marketers
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Jun 9, 2026 · Strategy
How to assess your risk tolerance for big swings
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Jun 8, 2026 · POV
How to read a confidence score (and what low confidence is telling you)
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Jun 8, 2026 · Marketing Measurement
Modern marketing mix modeling (MMM): What it is and why it matters
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Jun 5, 2026 · Strategy
Why budget planning season is the worst time to trust your attribution data
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Jun 4, 2026 · Strategy
Why personalization at scale is a myth (& what to focus on instead)
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Jun 3, 2026 · POV
Your best-performing campaign might be cannibalizing your other channels
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