Prescient AI
The Forward — Page 8
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
Apr 3, 2026 · Insights
Mental availability in marketing: what it is and why it drives brand growth
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Apr 3, 2026 · POV
What your organic traffic spike is actually telling you
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Apr 2, 2026 · Strategy
What is funnel mapping (and what happens after you build one)?
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Apr 2, 2026 · Marketing Measurement
Unified marketing measurement: How to build a stack that actually works
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Apr 1, 2026 · Marketing Measurement
What is out-of-home (OOH) marketing? Types, trends, and how to measure it
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Apr 1, 2026 · Marketing Measurement
What is LTV (lifetime value)? A marketer's guide
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Mar 31, 2026 · Marketing Measurement
Marginal ROAS: Calculation, Purpose & Potential Pitfalls
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Mar 31, 2026 · Strategy
Top of Funnel Visibility Loss: New Causes & What to Do
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Mar 27, 2026 · Strategy
Brand Campaigns: Goals, Types, & Measuring Them Accurately
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Mar 27, 2026 · Marketing Measurement
Marketing Triangulation: What It Is & What to Do Instead
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Mar 24, 2026 · Strategy
What is agile marketing? A guide for modern marketing teams
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Mar 24, 2026 · Marketing Measurement
Brand Health Metrics: Pros & Cons of Each +1 You're Missing
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