The Forward — Page 8
All articles
Aug 12, 2026 · Announcements
Map your own data on your schedule with the Data Center
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Aug 12, 2026 · Strategy
8 ways to improve marketing efficiency (that go beyond automation)
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Aug 11, 2026 · Announcements
One plan, not two: Introducing Media Forecaster
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Aug 11, 2026 · Marketing Measurement
What predictive modeling in marketing can (and can't) tell you
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Aug 10, 2026 · Marketing Measurement
Ask your model anything in the new AI Action Center
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Aug 10, 2026 · Strategy
Marketing efficiency vs. effectiveness: Why chasing one can cost you the other
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Aug 7, 2026 · Announcements
Introducing Horizons 2026: Six updates built around one idea
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Aug 7, 2026 · Strategy
What is a retail media network and how can marketers use them?
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Aug 6, 2026 · Strategy
The real benefits of retail media networks (and what the hype leaves out)
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Aug 6, 2026 · Announcements
Prescient AI named Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards
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Aug 5, 2026 · Strategy
What are lookalike audiences (and how do you know they're paying off)?
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Aug 5, 2026 · Strategy
Can MMM be used for day-to-day optimization?
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