The Forward — Page 9
All articles
Jun 24, 2026 · Strategy
How do marketers use data to make budgeting decisions?
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Jun 24, 2026 · Marketing Measurement
When rule-based attribution works and who needs more complex attribution
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Jun 23, 2026 · Marketing Measurement
The best cross-channel attribution tools (and what separates them)
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Jun 23, 2026 · POV
A down economy is the worst time to fly blind on measurement
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Jun 22, 2026 · Strategy
How to allocate marketing budget across channels
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Jun 22, 2026 · Attribution
What halo effects are showing you (and why your other tools miss them)
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Jun 19, 2026 · POV
When everyone pulls back, the brands that hold position win
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Jun 19, 2026 · Marketing Measurement
What is match market testing, and does it work?
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Jun 18, 2026 · Strategy
How to run a successful marketing campaign
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Jun 18, 2026 · Strategy
How to use company-wide forecasting to build trust before making changes
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Jun 17, 2026 · Marketing Measurement
Understanding multi-touch attribution vs single-touch
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Jun 17, 2026 · Strategy
What is partner marketing, and how do brands get the most out of it?
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