The Forward — Page 10
All articles
Jul 27, 2026 · Marketing Measurement
A complete guide to media measurement tools available in 2026
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Jul 24, 2026 · Marketing Measurement
Ad verification tells you where your CTV ad ran, not if it worked
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Jul 24, 2026 · Strategy
How to get more out of every marketing channel you use
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Jul 23, 2026 · Strategy
How to test smarter with marketing experimentation
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Jul 23, 2026 · Marketing Measurement
What is position-based attribution, and when should you actually use it?
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Jul 22, 2026 · Marketing Measurement
What it actually takes to see performance across every channel
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Jul 22, 2026 · Marketing Measurement
Why last-click attribution punishes beauty brands' best campaigns
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Jul 21, 2026 · Marketing Measurement
How a linear attribution model works and where it falls down
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Jul 21, 2026 · POV
You've likely already outgrown UTM tracking
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Jul 20, 2026 · Marketing Measurement
How to get TV attribution right and measure what your ads are actually doing
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Jul 20, 2026 · POV
You're not losing to retailers. You're just not measuring the win.
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Jul 17, 2026 · Strategy
A marketer's practical guide to integrated marketing campaigns
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