The Forward — Page 10
All articles
Jul 6, 2026 · Attribution
Identity graph companies: How to choose the right provider for your brand
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Jul 3, 2026 · Marketing Measurement
What is advertising analytics? A guide to tracking ad performance that drives decisions
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Jul 3, 2026 · POV
What your attribution isn't telling you about your best customers
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Jul 2, 2026 · Marketing Measurement
The best cross-channel budget optimization tools for marketers
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Jul 2, 2026 · Strategy
Funnel vs ads vs scaling in marketing: How the three fit together
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Jul 1, 2026 · Marketing Measurement
How to calculate incrementality and why it matters
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Jul 1, 2026 · Marketing Measurement
Why multi-touch attribution matters for fashion marketing in 2026
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Jun 30, 2026 · Strategy
Increase efficiency with these marketing budget allocation best practices
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Jun 30, 2026 · Marketing Measurement
Is a multi-touch attribution model for TV enough?
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Jun 29, 2026 · POV
Efficiency is about spending right, not just less
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Jun 29, 2026 · Marketing Measurement
What is an identity graph? A marketer's guide to identity resolution
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Jun 26, 2026 · POV
Open-source MMMs are inspectable. That doesn't make them correct.
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