The Forward — Page 10
All articles
Jun 17, 2026 · Strategy
What is partner marketing, and how do brands get the most out of it?
Read article
Jun 16, 2026 · Strategy
How to allocate budget for digital marketing
Read article
Jun 16, 2026 · Strategy
When consumer behavior shifts, does your measurement shift with it?
Read article
Jun 15, 2026 · Strategy
What are TV upfronts? A marketer's guide to buying TV advertising
Read article
Jun 12, 2026 · Marketing Measurement
How to measure the success of a marketing campaign
Read article
Jun 11, 2026 · Marketing Measurement
How to identify high-impact budget changes in the Prescient platform
Read article
Jun 11, 2026 · Strategy
The modern marketer's guide to lifecycle marketing
Read article
Jun 10, 2026 · Incrementality
How are incrementality experiments different from A/B experiments?
Read article
Jun 10, 2026 · Strategy
When to act on an optimizer recommendation vs. when to wait
Read article
Jun 9, 2026 · Strategy
A guide to digital media planning for modern marketers
Read article
Jun 9, 2026 · Strategy
How to assess your risk tolerance for big swings
Read article
Jun 8, 2026 · POV
How to read a confidence score (and what low confidence is telling you)
Read article