Prescient AI
The Forward — Page 10
Forward-looking analysis and practical guidance for growth and marketing teams.
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Sep 24, 2025 · POV
Law #7: The diminishing returns myth that’s killing your growth
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Sep 23, 2025 · Marketing Measurement
What is media mix modeling (MMM) and how does it help businesses advertise effectively?
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Sep 17, 2025 · POV
Law #6: Your attribution tool is messing with you
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Sep 17, 2025 · Marketing Measurement
MMM vs MTA: Which marketing measurement approach actually works?
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Sep 10, 2025 · POV
Law #5: Incrementality will tell you nothing about long-term performance
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Sep 3, 2025 · POV
Law #4: Yes, lower impression campaigns can be big winners
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Aug 27, 2025 · POV
Law #3: How your competitors are stealing your awareness wins
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Aug 20, 2025 · POV
Law #2: “Conversion-only” marketing is a death trap
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Aug 18, 2025 · Trend Report
Is YouTube an overlooked powerhouse in your marketing mix?
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Aug 13, 2025 · POV
Law #1: Your awareness campaigns are working better than you think
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Aug 6, 2025 · POV
What every CMO wishes their team already knew
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Jul 31, 2025 · Trend Report
Q4 Holiday marketing trends: Your complete planning guide
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