The Forward — Page 10
All articles
Aug 18, 2026 · Incrementality
What matched market testing can (and can't) tell you about your marketing
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Aug 18, 2026 · POV
5 Predictive analytics wins our clients got with the Prescient platform
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Aug 17, 2026 · Marketing Measurement
How to make purpose driven marketing campaigns that actually drive revenue
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Aug 14, 2026 · Announcements
See where every channel earns its budget with our new attribution
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Aug 14, 2026 · Marketing Measurement
What marketing tools with predictive analytics actually predict
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Aug 13, 2026 · Marketing Measurement
What is campaign management software (and what can't it do alone)?
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Aug 13, 2026 · Announcements
See exactly what your model sees: Introducing Model Center
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Aug 12, 2026 · Announcements
Map your own data on your schedule with the Data Center
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Aug 12, 2026 · Strategy
8 ways to improve marketing efficiency (that go beyond automation)
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Aug 11, 2026 · Announcements
One plan, not two: Introducing Media Forecaster
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Aug 11, 2026 · Marketing Measurement
What predictive modeling in marketing can (and can't) tell you
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Aug 10, 2026 · Marketing Measurement
Ask your model anything in the new AI Action Center
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