Prescient AI
The Forward — Page 11
Forward-looking analysis and practical guidance for growth and marketing teams.
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Jul 15, 2025 · POV
We built something new (and here’s why it matters for your marketing)
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Jun 4, 2025 · Announcements
Saatva CMO on going from search-only DTC to leading omnichannel brand
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May 14, 2025 · Marketing Measurement
What are confounding variables and why do they matter in marketing?
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May 8, 2025 · POV
How your bottom of funnel is driven by your top of funnel
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May 6, 2025 · Marketing Measurement
Understanding a point of diminishing returns in marketing
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May 1, 2025 · Attribution
What actually matters when we talk about ROI in marketing
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Apr 28, 2025 · Marketing Measurement
6 Reasons your MMM platform should be the last tool you cut
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Apr 23, 2025 · Marketing Measurement
Why your OTT advertising efficiency measurement is probably wrong
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Apr 18, 2025 · Marketing Measurement
What is a carryover effect & how does it apply to marketing?
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Apr 10, 2025 · POV
Why open-source models fall short for next-generation MMM
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Apr 2, 2025 · Attribution
Implementing truly data-driven attribution
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Apr 1, 2025 · Incrementality
Understanding the critical limitations of iROAS
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