The Forward — Page 12
All articles
May 4, 2026 · Marketing Measurement
How to measure TikTok effectively (instead of seeing half the story)
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May 4, 2026 · Marketing Measurement
Is attributing causality actually possible in marketing?
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May 1, 2026 · Strategy
What's the difference between brand marketing and direct response marketing?
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May 1, 2026 · Marketing Measurement
What is average order value (AOV)?
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Apr 30, 2026 · Marketing Measurement
The benefits of cross-channel marketing (& how to capture them)
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Apr 30, 2026 · Marketing Measurement
Does server-side tracking fix the pixel problem?
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Apr 29, 2026 · Strategy
What is direct response TV (DRTV) marketing?
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Apr 29, 2026 · Marketing Measurement
What is server-side tracking and why are marketers switching to it?
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Apr 28, 2026 · Marketing Measurement
Leading tools for measuring incremental lift from CTV ads
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Apr 28, 2026 · Marketing Measurement
What do marketing mix models show advertisers?
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Apr 27, 2026 · Strategy
A marketer's guide to direct response marketing
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Apr 27, 2026 · Marketing Measurement
How to measure cross-channel attribution (& what brands still miss)
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