All articles
Mar 16, 2026 · Marketing Measurement
How often should your MMM be refreshed? Ideally, daily
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Mar 16, 2026 · POV
What is a vibe-coded MMM? A guide to what they are and their limitations
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Mar 13, 2026 · Marketing Measurement
What is causal marketing? A realistic look at what's possible
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Mar 13, 2026 · Marketing Measurement
What is a good R-squared value for an MMM?
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Mar 12, 2026 · POV
Sorry, 'causal MMM' is a misleading term
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Mar 12, 2026 · Marketing Measurement
Test-calibrated MMM: what it is and its two major flaws
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Mar 11, 2026 · Marketing Measurement
Predictive analytics in marketing: method and why models matter
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Mar 11, 2026 · Strategy
Using Prescient Branded Search Attribution for Strategy
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Mar 10, 2026 · Attribution
No, your brand name doesn't just pop into someone's head
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Mar 10, 2026 · Strategy
Marketing budget optimization: a data-driven guide
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Mar 9, 2026 · Marketing Measurement
Challenges of marketing attribution: Why most solutions still fall short
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Mar 9, 2026 · Attribution
How Prescient Models Branded Search Campaign Attribution
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