Strategy

Apr 20 · Strategy

Best MMM solutions for retail and omnichannel brands

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Apr 20 · Strategy

A practical guide to cross-channel marketing strategy

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Apr 17 · Strategy

Your competitor's ad budget might be your best lead gen tool

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Apr 17 · Strategy

What is a good CLTV? It depends on more than you think

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Apr 15 · Strategy

How to increase customer lifetime value

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Apr 15 · Strategy

A practical guide to how to lower customer acquisition cost

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Apr 14 · Strategy

What LTV:CAC ratio means and why it matters

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Apr 13 · Strategy

The hidden cost of cutting awareness spend

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Apr 10 · Strategy

What every marketers needs to know about media buying and planning

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Apr 10 · Strategy

Brands using a regression-based MMM overspend by 81% during peak seasons

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Apr 9 · Strategy

How to calculate customer lifetime value (LTV)

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Apr 8 · Strategy

Treating paid and organic as separate channels is costing you

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Apr 7 · Strategy

What is media optimization? A guide for performance marketers

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Apr 6 · Strategy

Cross-channel marketing requires modern measurement

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Apr 2 · Strategy

What is funnel mapping (and what happens after you build one)?

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Mar 31 · Strategy

Top of Funnel Visibility Loss: New Causes & What to Do

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Mar 27 · Strategy

Brand Campaigns: Goals, Types, & Measuring Them Accurately

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Mar 24 · Strategy

What is agile marketing? A guide for modern marketing teams

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Mar 23 · Strategy

Your marketing channel strategy is shaped by what you can measure

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Mar 23 · Strategy

What Is AppLovin, & How Can It Drive Your Brand Growth?

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Mar 20 · Strategy

What the ADPPA means for your marketing measurement strategy

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Mar 11 · Strategy

Using Prescient Branded Search Attribution for Strategy

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Mar 10 · Strategy

Marketing budget optimization: a data-driven guide

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Mar 4 · Strategy

What is promotion analysis? A marketer’s guide to measuring what’s actually working

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Mar 2 · Strategy

Conversion rate marketing: the complete guide for modern brands

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Feb 23 · Strategy

Here’s what happens when you turn off branded search campaigns

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Feb 17 · Strategy

What is a good marketing efficiency ratio?

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Feb 16 · Strategy

How to collect zero-party data: Strategies and best practices

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Feb 16 · Strategy

Is second-party data the marketing measurement middle ground?

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Feb 11 · Strategy

What is MER marketing and why finance teams demand it

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Feb 11 · Strategy

Zero-party data vs first-party data: Understanding the difference and why both matter

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Feb 9 · Strategy

Zero-party data: How to collect customer insights they actually want to share

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Feb 5 · Strategy

How to use first-party data in marketing

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Feb 4 · Strategy

How to determine cost of customer acquisition

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Feb 2 · Strategy

Customer acquisition formula: The blueprint behind sustainable growth

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Jan 28 · Strategy

1st party data vs. 3rd party data: What marketers need to know

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Jan 27 · Strategy

Understanding customer segmentation models: A complete guide

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Jan 23 · Strategy

The 4 types of segmentation in marketing (and where teams get them wrong)

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Jan 20 · Strategy

Data-driven marketing insights: Your complete guide to better decisions

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Jan 15 · Strategy

Data-driven marketing approach: What marketing leaders need to know

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Jan 5 · Strategy

Types of segmentation in marketing: a complete guide

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Dec 24 · Strategy

Predictive marketing: How AI-powered forecasting transforms campaign performance

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Dec 5 · Strategy

Customer journey attribution: Measuring every touchpoint

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Dec 3 · Strategy

Behavioral segmentation in marketing: A complete guide

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Nov 26 · Strategy

Data-driven marketing: A complete guide to making smarter marketing decisions

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Apr 23 · Strategy

Understanding and optimizing customer acquisition cost (CAC)

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