Category

Attribution

31 articles in this category.

No, your brand name doesn't just pop into someone's head
Mar 10 · Attribution

No, your brand name doesn't just pop into someone's head

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How Prescient Models Branded Search Campaign Attribution
Mar 9 · Attribution

How Prescient Models Branded Search Campaign Attribution

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What is direct traffic (and why it’s not as mysterious as you think)
Mar 5 · Attribution

What is direct traffic (and why it’s not as mysterious as you think)

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12 top marketing attribution software solutions: 2026 comparison guide
Feb 24 · Attribution

12 top marketing attribution software solutions: 2026 comparison guide

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What is data attribution in marketing?
Feb 19 · Attribution

What is data attribution in marketing?

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OTT measurement: Making streaming performance measurable
Jan 26 · Attribution

OTT measurement: Making streaming performance measurable

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What is first party data and why it matters for your business
Jan 26 · Attribution

What is first party data and why it matters for your business

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A guide to the data driven attribution model
Jan 23 · Attribution

A guide to the data driven attribution model

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Why account based marketing attribution is harder than you think
Jan 22 · Attribution

Why account based marketing attribution is harder than you think

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First touch vs last touch attribution: Which channel really deserves the credit?
Jan 22 · Attribution

First touch vs last touch attribution: Which channel really deserves the credit?

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The attribution problem: Why we keep blaming the wrong cause
Jan 21 · Attribution

The attribution problem: Why we keep blaming the wrong cause

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Ad measurement: Understanding what’s actually working in your marketing in 2026
Jan 20 · Attribution

Ad measurement: Understanding what’s actually working in your marketing in 2026

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MTA measurement: Finding truth across the customer journey?
Jan 16 · Attribution

MTA measurement: Finding truth across the customer journey?

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Probabilistic versus deterministic attribution: what marketing leaders need to know
Jan 13 · Attribution

Probabilistic versus deterministic attribution: what marketing leaders need to know

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MTA advertising: What it actually measures
Jan 8 · Attribution

MTA advertising: What it actually measures

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Google attribution: mapping the paths to conversion
Jan 6 · Attribution

Google attribution: mapping the paths to conversion

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Digital marketing attribution: Making sense of every touch
Jan 2 · Attribution

Digital marketing attribution: Making sense of every touch

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Attribution marketing example: journey, models, and results
Jan 1 · Attribution

Attribution marketing example: journey, models, and results

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8 Benefits of multi-touch attribution for better marketing decisions
Dec 26 · Attribution

8 Benefits of multi-touch attribution for better marketing decisions

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Choosing between last-touch and multi-touch attribution
Dec 23 · Attribution

Choosing between last-touch and multi-touch attribution

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Understanding last touch attribution models
Dec 19 · Attribution

Understanding last touch attribution models

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Understanding multi-touch attribution models
Dec 16 · Attribution

Understanding multi-touch attribution models

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Algorithmic attribution model: Understanding the reality of conversions
Dec 10 · Attribution

Algorithmic attribution model: Understanding the reality of conversions

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Guide to effectively measure marketing attribution
Dec 9 · Attribution

Guide to effectively measure marketing attribution

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Channel attribution: Measuring what drives conversions
Dec 2 · Attribution

Channel attribution: Measuring what drives conversions

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A complete guide to common marketing attribution models in 2025
Nov 25 · Attribution

A complete guide to common marketing attribution models in 2025

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Why multi-channel attribution gives you directional insights—but not the full picture
Nov 24 · Attribution

Why multi-channel attribution gives you directional insights—but not the full picture

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Media attribution: Identifying what really drives results
Oct 14 · Attribution

Media attribution: Identifying what really drives results

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What actually matters when we talk about ROI in marketing
May 1 · Attribution

What actually matters when we talk about ROI in marketing

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Implementing truly data-driven attribution
Apr 2 · Attribution

Implementing truly data-driven attribution

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Why marketing leaders prefer marketing mix modeling over multi-touch attribution
Feb 17 · Attribution

Why marketing leaders prefer marketing mix modeling over multi-touch attribution

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