Category

Attribution

29 articles in this category.

What is direct traffic (and why it’s not as mysterious as you think)
Attribution · Mar 5

What is direct traffic (and why it’s not as mysterious as you think)

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12 top marketing attribution software solutions: 2026 comparison guide
Attribution · Feb 24

12 top marketing attribution software solutions: 2026 comparison guide

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What is data attribution in marketing?
Attribution · Feb 19

What is data attribution in marketing?

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OTT measurement: Making streaming performance measurable
Attribution · Jan 26

OTT measurement: Making streaming performance measurable

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What is first party data and why it matters for your business
Attribution · Jan 26

What is first party data and why it matters for your business

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A guide to the data driven attribution model
Attribution · Jan 23

A guide to the data driven attribution model

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Why account based marketing attribution is harder than you think
Attribution · Jan 22

Why account based marketing attribution is harder than you think

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First touch vs last touch attribution: Which channel really deserves the credit?
Attribution · Jan 22

First touch vs last touch attribution: Which channel really deserves the credit?

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The attribution problem: Why we keep blaming the wrong cause
Attribution · Jan 21

The attribution problem: Why we keep blaming the wrong cause

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Ad measurement: Understanding what’s actually working in your marketing in 2026
Attribution · Jan 20

Ad measurement: Understanding what’s actually working in your marketing in 2026

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MTA measurement: Finding truth across the customer journey?
Attribution · Jan 16

MTA measurement: Finding truth across the customer journey?

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Probabilistic versus deterministic attribution: what marketing leaders need to know
Attribution · Jan 13

Probabilistic versus deterministic attribution: what marketing leaders need to know

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MTA advertising: What it actually measures
Attribution · Jan 8

MTA advertising: What it actually measures

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Google attribution: mapping the paths to conversion
Attribution · Jan 6

Google attribution: mapping the paths to conversion

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Digital marketing attribution: Making sense of every touch
Attribution · Jan 2

Digital marketing attribution: Making sense of every touch

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Attribution marketing example: journey, models, and results
Attribution · Jan 1

Attribution marketing example: journey, models, and results

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8 Benefits of multi-touch attribution for better marketing decisions
Attribution · Dec 26

8 Benefits of multi-touch attribution for better marketing decisions

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Choosing between last-touch and multi-touch attribution
Attribution · Dec 23

Choosing between last-touch and multi-touch attribution

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Understanding last touch attribution models
Attribution · Dec 19

Understanding last touch attribution models

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Understanding multi-touch attribution models
Attribution · Dec 16

Understanding multi-touch attribution models

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Algorithmic attribution model: Understanding the reality of conversions
Attribution · Dec 10

Algorithmic attribution model: Understanding the reality of conversions

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Guide to effectively measure marketing attribution
Attribution · Dec 9

Guide to effectively measure marketing attribution

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Channel attribution: Measuring what drives conversions
Attribution · Dec 2

Channel attribution: Measuring what drives conversions

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A complete guide to common marketing attribution models in 2025
Attribution · Nov 25

A complete guide to common marketing attribution models in 2025

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Why multi-channel attribution gives you directional insights—but not the full picture
Attribution · Nov 24

Why multi-channel attribution gives you directional insights—but not the full picture

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Media attribution: Identifying what really drives results
Attribution · Oct 14

Media attribution: Identifying what really drives results

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What actually matters when we talk about ROI in marketing
Attribution · May 1

What actually matters when we talk about ROI in marketing

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Implementing truly data-driven attribution
Attribution · Apr 2

Implementing truly data-driven attribution

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Why marketing leaders prefer marketing mix modeling over multi-touch attribution
Attribution · Feb 17

Why marketing leaders prefer marketing mix modeling over multi-touch attribution

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