Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

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June 26, 2025

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments

CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.

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May 28, 2025

MaryRuth’s beats iROAS target by 49% with AppLovin

Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.

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March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

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February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

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November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

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November 4, 2024

How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI

Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued

October 23, 2025

From hatred to hiring: OpenAI’s advertising change of heart

As signs point to OpenAI pursuing advertising, Digiday outlines what brought the company to this point and taps our CEO Mike True for his insights.

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

July 25, 2025

6 AI Startups Publicis Groupe Could Target In M&A Spree

Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.

July 18, 2025

Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes

Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.

July 16, 2025

Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s

PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.

June 6, 2025

Meet the ‘Reclusive’ Tech Billionaire Making an Audacious Bid to Buy TikTok

AppLovin and Foroughi, 45, made a last-minute bid to acquire the international assets of TikTok as the Chinese-owned company faces a potential ban in the US. Business Insider features insights from Prescient.

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October 8, 2025

Law #9: External forces are sabotaging your marketing attribution

Your Q3 performance tanked. Facebook ROAS dropped 40%. Google campaigns struggled. Your boss wants answers, and everyone’s pointing fingers at creative fatigue or audience saturation. But what nobody mentions is … Continued

October 2, 2025

Maximize your ad spend: How marketing mix optimization can save budgets

When’s the last time your windshield fogged over while driving down the street? You may have known exactly where you wanted to go, but the view ahead of you was … Continued

October 1, 2025

Law #8: Letting go of this decay myth will put you ahead of your competition

Your TikTok campaign ended three weeks ago, but people are still converting from it today. Your podcast sponsorship from last quarter is still driving branded searches. Your influencer collaboration from … Continued

September 29, 2025

MMM data requirements for marketers who can’t afford to guess

If your MMM isn’t showing you how your YouTube campaign is boosting Amazon sales or how top-of-funnel spend lifts your Shopify conversions, it’s broken. Most marketing mix modeling (MMM) tools … Continued

September 25, 2025

Marketing mix modeling vs. media mix modeling: Is there a difference?

You’ve been spending weeks on an elaborate YouTube campaign—filming videos, holding interviews, editing to perfection, the works. After all those weeks of effort (and the financial investment of the campaign), … Continued

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September 24, 2025

Law #7: The diminishing returns myth that’s killing your growth

Every marketing textbook teaches the same gospel: spend more, get diminishing returns. Double your budget, expect less than double the results. It’s marketing law, carved in stone since Economics 101. … Continued

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