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Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

Case studies.

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments
CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.
MaryRuth’s beats iROAS target by 49% with AppLovin
Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.
Saatva gains a 22% increase in revenue from TV ads with network-level forecasting
Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.
Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS
How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.
Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months
Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued
How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI
Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued

News.

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True
In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
6 AI Startups Publicis Groupe Could Target In M&A Spree
Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.
Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes
Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.
Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s
PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.
Meet the ‘Reclusive’ Tech Billionaire Making an Audacious Bid to Buy TikTok
AppLovin and Foroughi, 45, made a last-minute bid to acquire the international assets of TikTok as the Chinese-owned company faces a potential ban in the US. Business Insider features insights from Prescient.
Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)
Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM).

Blog.

Law #9: External forces are sabotaging your marketing attribution
Your Q3 performance tanked. Facebook ROAS dropped 40%. Google campaigns struggled. Your boss wants answers, and everyone’s pointing fingers at creative fatigue or audience saturation. But what nobody mentions is … Continued
Law #8: Letting go of this decay myth will put you ahead of your competition
Your TikTok campaign ended three weeks ago, but people are still converting from it today. Your podcast sponsorship from last quarter is still driving branded searches. Your influencer collaboration from … Continued
MMM data requirements for marketers who can’t afford to guess
If your MMM isn’t showing you how your YouTube campaign is boosting Amazon sales or how top-of-funnel spend lifts your Shopify conversions, it’s broken. Most marketing mix modeling (MMM) tools … Continued
Marketing mix modeling vs. media mix modeling: Is there a difference?
You’ve been spending weeks on an elaborate YouTube campaign—filming videos, holding interviews, editing to perfection, the works. After all those weeks of effort (and the financial investment of the campaign), … Continued
Law #7: The diminishing returns myth that’s killing your growth
Every marketing textbook teaches the same gospel: spend more, get diminishing returns. Double your budget, expect less than double the results. It’s marketing law, carved in stone since Economics 101. … Continued
What is media mix modeling (MMM) and how does it help businesses advertise effectively?
Media mix modeling (MMM) is a statistical analysis method used to measure how different marketing channels contribute to business outcomes like sales, revenue, or conversions. When your ad budget strategy … Continued

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