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Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

Case studies.

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months
Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued
How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI
Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued
How Quiet Owl Agency improved a client’s YoY growth by over 22% with Prescient
Learn how Prescient helped Quiet Owl Agency improve its clients’ performance through new top-of-funnel channels and granular, real-time insights.
Good American uses Prescient’s MMM to grow paid media revenue 24% faster
Learn how Prescient’s ad spend tracking and ROAS predictions improved Good American’s entire marketing stack.
How HexClad boosted ROAS by 20% with Prescient’s cost-efficient MMM
Learn how HexClad leveraged Prescient’s MMM to optimize ad spend across media channels and gain real-time, actionable insights into Amazon spillover metrics.
How Eko Health doubled ROAS with Prescient’s MMM
Learn how Prescient’s marketing campaign optimizations, data forecasting, and Halo-Effects supercharged Eko Health’s paid spend across channels.

News.

Knowing Which of Your Marketing Dollars Are Working, with Mike True
Greg Kihlström discusses how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. | The Agile Brand
AppLovin Has Rocketed to a $100b Valuation. Some Industry Insiders Are Skeptical Its Run Can Last.
We found AppLovin delivered a 1.5 times higher return on ad spend for its customers than Meta and Google Adwords, on average. Read more on Business Insider.
Breaking: Early AppLovin Performance Data + Critical Meta Changes for 2025
See findings from our AppLovin analysis performed in October 2024, including ROAS compared to Meta and median ad spend, in this piece from DTC Times.
Will AppLovin Be a Viable Performance Media Channel in 2025 for E-Commerce Brands?
Is AppLovin the next big thing in e-commerce advertising or just a fleeting trend? See our analysis from October 2024 in this piece from Avenue Z.
20 Tips to Boost Productivity with AI While Managing Its Risks
Insights from our co-founder and CEO, Mike True, were featured in this roundup by Fast Company to help people navigate the risks of AI while leveraging their benefits for productivity.
The Future Of Ad Spend: Why Prescient AI Attracted $10M To Transform Ecommerce Brands
In this episode of eCommerce Fastlane, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google.

Blog.

AppLovin MMM benchmarks – part II
Since the release of AppLovin MMM benchmarks – part I, interest in the new channel has only intensified. Which is why I’m excited to release the second installment from Prescient’s … Continued
Navigate Meta’s health & wellness tracking changes with MMM
With Meta’s upcoming changes to data and conversion event tracking for health and wellness brands, it’s more crucial than ever to leverage non pixel-based solutions for measurement and optimization; namely … Continued
AppLovin MMM benchmarks – part I
There’s a lot of hype around AppLovin in eCommerce. But still, tangible numbers have been hard to come by. At least until now. Below is the first part of an … Continued
Why you need an MMM
Measuring your marketing impact or deciding where your dollars are best spent should never feel like sticking your finger in the wind. You should also never have to question whether … Continued
Common misconceptions about MMMs
Everyone here at Prescient AI is a constant student. Yes, our team built our MMM from scratch and we’re all deeply familiar with its nuances and capabilities (and we’re also … Continued
How MMM can supercharge your growth stage: an expert guide
In this expert guide, Celina Wong, CEO at Data Culture and former Head of Data for TULA Skincare, walks us through how adding an MMM to your marketing stack can accelerate your growth stage.

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