Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

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June 26, 2025

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments

CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.

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May 28, 2025

MaryRuth’s beats iROAS target by 49% with AppLovin

Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.

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March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

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February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

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November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

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November 4, 2024

How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI

Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

July 25, 2025

6 AI Startups Publicis Groupe Could Target In M&A Spree

Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.

July 18, 2025

Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes

Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.

July 16, 2025

Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s

PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.

June 6, 2025

Meet the ‘Reclusive’ Tech Billionaire Making an Audacious Bid to Buy TikTok

AppLovin and Foroughi, 45, made a last-minute bid to acquire the international assets of TikTok as the Chinese-owned company faces a potential ban in the US. Business Insider features insights from Prescient.

May 14, 2025

Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM).

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August 20, 2025

Law #2: “Conversion-only” marketing is a death trap

Imagine trying to fill a bucket with water, but there’s no faucet. You’re frantically scooping drops from a puddle while your competitor next door has a fire hose. That’s exactly … Continued

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August 18, 2025

Is YouTube an overlooked powerhouse in your marketing mix?

If you don’t measure the halo effects of YouTube campaigns, then you may be leaving your best player on the bench. YouTube may be considered a legacy player in digital … Continued

August 13, 2025

Law #1: Your awareness campaigns are working better than you think

We see awareness spend showing up for our clients in dozens of ways—are you looking for it in the right places?

August 6, 2025

What every CMO wishes their team already knew

Hi, I’m Cody. You can read about my official title and background on our Company page, but I’m the resident nerd here at Prescient HQ. I’ve seen some marketing effects … Continued