Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

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June 26, 2025

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments

CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.

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May 28, 2025

MaryRuth’s beats iROAS target by 49% with AppLovin

Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.

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March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

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February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

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November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

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November 4, 2024

How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI

Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued

February 17, 2025

Why Some Think AppLovin Will Surpass TikTok’s Growth

Will Holtz, vice president of strategy and operations at Prescient AI, weighs in on AppLovin’s potential in Data & Programmatic Insider, an email newsletter from Media Daily News.

February 14, 2025

AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce

Catch up on the latest AppLovin developments and the CEO’s plans for the company’s future, complete with insights from Prescient AI, from Media Daily News.

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January 29, 2025

The Future of Ad Spend Attribution ft. Michael True of Prescient AI

In this episode of the Free to Grow CFO podcast, Jon Blair and Michael True discuss the intricacies of scaling DTC brands with a focus on marketing measurement.

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January 24, 2025

18 South Florida Startups to Present at Upcoming Florida Venture Capital Conference

Read more about Prescient and the other 48 companies “that represent the best and brightest venture-ready innovators from Florida” in this brief from Refresh Miami.

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January 19, 2025

Media Mix Modeling for Ecommerce and Amazon Brands with Michael True of Prescient AI

In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares Prescient’s approach to MMM and how we’re reshaping the landscape of ad spend optimization.

January 5, 2025

Marketing Mix Modeling Optimization: A Data-Driven Strategy For Ecommerce Growth

Ecommerce Fastlane taps Prescient AI as a tool to help marketers gain next-level AI-powered paid media insights to drive profitable decisions for their brands.