Beekman 1802 Case Study 2024
Learn how Prescient's unbiased cross-channel measurement and halo effects helped Beekman 1802's David Baker scale key channels with confidence.
Media ROAS Increase
TV Channel Budget Increase
Total Paid Impressions
Beekman 1802 is a dermatologist-founded skincare brand specializing in goat milk-based products. The company operates through DTC channels (Shopify), plus retail partnerships with Ulta Beauty, Target, Amazon, and specialty retailers.
David Baker serves as Chief Digital Officer, bringing experience from L'Oreal, Bonobos, Bare Minerals, and Google.
Challenge
Beekman 1802 struggled to measure upper-funnel channels like connected TV and Linear TV effectively. Traditional attribution models undervalued these channels, limiting confident scaling decisions without platform-native measurement capabilities.
Solution
Prescient's marketing mix modeling provided unbiased cross-channel performance tracking, integrating TV data (via Tatari and NeonPixel) to quantify halo effects on both ecommerce and Amazon sales at the campaign level.
Within less than four months, Beekman 1802 saw transformative results across their marketing mix.
Results
- 2.5x increase in TV channel media mix share
- 2x increase in total paid impressions
- 11% increase in media ROAS in four months
Prescient's ability to measure halo effects gave Beekman 1802 the confidence to dramatically scale upper-funnel channels while maintaining and even improving overall efficiency.
“Prescient allows us to track the impact of scaling upper funnel channels AND campaigns across platforms.
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